AMA Atlanta: May 2015 Signature Luncheon: Let’s Hear It From the Home Teams

Overview:

Don’t miss this chance to hear directly from key decision-makers at the Hawks, Braves and Falcons in a lively and spirited AMA panel discussion.   We’ll talk about where home team marketing and fan development is headed, the laser-like focus on fans and brands, and the fierce competition for consumer time, loyalty and dollars.   From an influx of digital and data innovations, to the need to make the case for new ticket prices in new venues, success is no slam-dunk.    These panelists promise to give you an insider’s look at how pro sports brands are scoring points today with new strategies, new outreaches and new ideas.

Agenda:

11:30am – 12:00pm Networking
12:00pm – 1:00pm Lunch and Presentation

Moderator

Scot Safon – Former Chief Marketing Officer, The Weather Channel – @scotsafon

Panelist

• Steve Koonin, Chief Executive Officer, Atlanta Hawks – @SteveKoonin
• Derek Schiller, Executive Vice President of Sales & Marketing, Atlanta Braves – @Braves
• Jim Smith, Executive Vice President & Chief Marketing and Revenue Officer;  Atlanta Falcons – @AtlantaFalcons

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Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.