AMA Atlanta: Marketing Series: Programmatic Media Buying 101 (Free for AMA Members)

AMA Atlanta’s Marketing 101 Series offers free marketing training for AMA Atlanta members from top industry experts. From paid media, to SEO, programmatic buying, off-line marketing strategies and more, our Marketing 101 events offer a comprehensive overview of today’s in-demand marketing strategies. Non-AMA members can also attend with a registration fee.

Join us on January 17th for Programmatic Media Buying 101. The second 101 series hosted by AMA Atlanta will cover the basics of Programmatic media. All facets of Programmatic media will be covered, including: common terminology, what is a DSP vs. a DMP, who are the players between the agencies, platforms and advertisers, best practices to consider, and tracking and reporting. In addition, we’ll highlight new trends and test opportunities on the horizon. If you’re new to advertising and want to learn the basics, or if you want to manage your own campaign, this is the class for you!

Cost:
Free: AMA Members
$35: Non AMA Members

Schedule:

Registration & Check-in: 8:00 am – 8:30
Class: 8:30 – 10:00
Q&A: 10:00 – 10:30

Speaker:

Rich Briddock, Sr. Director of Strategy & Analytics, Cardinal Web Solutions

Rich Briddock is the Sr. Director of Strategy at Cardinal Web Solutions, a digital marketing agency based in Atlanta. He has 8 years of digital marketing experience and leads the strategy, analytics and paid media disciplines at his current agency. He has worked for a number of fortune 500 brands including H&R Block, Equifax, Verizon and Papa John’s.

Parking Information:

Parking is available at 133 Peachtree Street NE, Atlanta, GA 30303

There are also several parking lots that are within walking distance of the GP building.

If you do you the GP parking, please take the elevator to the 4th floor level. Use the walkway to the GP auditorium (directly across from our Starbucks coffee area).

Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.