AMA Atlanta: Marketing Series: Paid Search 101

AMA Atlanta’s Marketing 101 Series offers free marketing training for AMA Atlanta members from top industry experts. From paid media, to SEO, programmatic buying, off-line marketing strategies and more, our Marketing 101 events offer a comprehensive overview of today’s in-demand marketing strategies. Non-AMA members can also attend with a registration fee.

Join us on Friday, September 16th for Paid Search 101. The first 101 series hosted by AMA Atlanta will cover the basics of Paid Search. All facets of PPC marketing will be covered, including: common terminology, how auctions work, ad formats and extensions, cross device bidding, best practices to consider, and tracking and reporting. In addition, we’ll highlight major changes in Paid Search within the last year, as well as new trends and test opportunities on the horizon. If you’re new to advertising and want to learn the basics, or if you want to manage your own campaign, this is the class for you!

Cost:
Free: AMA Members
$35: Non AMA Members

Schedule:

Registration & Check-in: 8:00 am – 8:30
Class: 8:30 – 10:00
Q&A: 10:00 – 10:30

Speaker: 

Kim Honoré, Paid Search Media Director, BKV Advertising

Kim Honoré has worked in the interactive marketing for more than 11 years, with nearly eight of those years at BKV. She specializes in Paid Search, and remains adept at capturing both B2C and B2B conversions and sales efficiently. Kim is also well versed in search management platforms, including Marin, and she makes it a habit to stay abreast of all changes within both digital and traditional advertising spaces.
As head of BKV’s Search department (one of the 25 Largest SEM Agencies in the United States, according to Advertising Age), Kimberly has worked on a wide assortment of accounts, including AT&T, Altisource (Hubzu and Owners.com), DS Services (Water.com), Dell SecureWorks, Spanx, Wounded Warrior Project and March of Dimes.

Parking Information:

Parking is available at 133 Peachtree Street NE, Atlanta, GA 30303

There are also several parking lots that are within walking distance of the GP building.

If you do you the GP parking, please take the elevator to the 4th floor level. Use the walkway to the GP auditorium (directly across from our Starbucks coffee area).

Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.