AMA Atlanta: Marketing with Intensity for the Gen-Z Generation

For Gen-Z, days are packed with classes, sports, video games, and an infinite social feed of information. They’re the FIRST generation to never know life without the internet, it’s no wonder they are hooked on social!

In this presentation, we will share custom research delivering a deep understanding of the true media consumption of Millennials & Teens, the differences between them, and their relationship with brands. This will include the decline of “traditional digital”, what it means to create intense connections with this non-linear generation, and the roles of digital creators and storytellers.

Agenda:

7:30am – 8:00am Networking

8:00am – 9:00am Panel Discussion

Speaker:

Crystal Surrency, Vice President of Strategy, Fullscreen Media, @fullscreenbrand

Crystal is a seasoned strategy professional who drives business value for her clients through transformative digital solutions. Crystal’s diverse client experience has accelerated the development of deep expertise in insight creation, multichannel strategy development, business case development, and cross-disciplinary team leadership. Crystal is known for her unmatched work ethic and her dynamic presence in a room. She is a visionary leader with a proven track record leading large-scale digital strategy efforts. Currently, Crystal is a national leader for strategy at Fullscreen.

Cancellation Policy

Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.

Visitor/Parking Instructions:

The City Club of Buckhead is located inside the Atlanta Financial Center in Buckhead, Georgia. Valet parking is available under the glass walkway at the main entrance of the East tower, or self-parking is permitted in the garage. Please remember to bring in your parking ticket to get it validated with our Concierge.