AMA Atlanta: Marketing Analytics 101: Using Marketing Analytics to Grow Brand Sales

Using Marketing Analytics to Grow Brand Sales – A panel discussion – will provide a panel of senior marketers and their experiences in the use of key analytics to drive more revenue and get closer to the customer. Key questions for panelists include:

• What gains have you seen in implementing analytics into your marketing operations?
• What kinds of basic and advanced analytics have you implemented or are on the horizon for your organization? What are you trying to achieve?
• What are the biggest hurdles you’ve had to overcome to be able to implement basic and advanced analytics in your organization?
• If you had to do it over again, what would you have done differently?
• What types of applications would you like to apply analytics?
• Which channels have you found to be able to take the best advantage of analytics?
• What data challenges have you had?

Agenda:

7:30am – 8:00am Registration/Networking

8:00am – 9:00am Presentation/Q&A

Speakers:

Ashley Staggs, Director of Content Marketing Strategy & Development, Floor & Décor

Ashley Staggs oversees strategy and execution of Floor & Decor’s in-store and digital content encompassing video, visuals, and voice & tone. She has also run marketing departments for various companies, large and small, both B2B and B2C. She found her love for data and data-based decision making during her time at Scoutmob where she created and implemented a proprietary way of soliciting and tracking influencer-based Pinterest-driven sales. From there Ashley has utilized analytics and information to make content work smarter, not harder.

Kristen Laughlin, Director of Analytics, 22squared

Kristen is currently Director of Analytics at 22squared as well as President of Andistream, an Analytics consultancy Kristen launched and has managed for the past two years. Prior to that Kristen was the Director of Analytics at Engague/Moxy, Ogilvy & Mather, and IQ prior to spending a few years managing Media & Analytics at the Pharmaceutical company, Genentech as well as the Banking Security company, Pindrop. In her prior agency experience, Kristen has worked on brands such as Coca-Cola, IHG, Kimberly-Clark, Verisign, Cox Communications, Twist Bioscience, UPS, Cisco, Calphalon, and Nestle among many more. Outside of the office, Kristen is a Triathlete and Masters swimmer and loves cheering on the Buffalo Bills.

Surprise Mystery Panelist

Stay tuned for panelist information.

Guy R. Powell, President, Founder, ProRelevant Marketing Solutions

Mr. Powell spent much of his career helping marketers drive strategic advantage through a clear focus on the customer supported by best in class analytics. Whether it’s consumer-packaged goods, high-tech, financial services or any other industry his strategic marketing expertise can be used as a guide for all marketers to make better decisions to deliver more revenue and profit from their marketing actions. He recently completed his latest book Marketing Machine: The Secret History of the Future of Marketing (www.MarketingMachine.Marketing).

Visitor Directions/Parking Instructions:
-Parking is complimentary up to two hours.

-Once you arrive at Atlantic Stations, turn onto 17 ½ St. towards Dillards.

-Follow signs to Parking Deck.

-Once inside parking deck, we suggest parking as close as you can to the 201 Building elevator entrance.

-Take elevator to the Lobby.

-Please look for signage and directions to our office on the second floor. Security will give you access up.

Cancellation Policy:
Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.