AMA Atlanta: Marketing Analytics 101: A Marketer’s Perspective Using Machine Learning, AI & Data Sciences to Drive More Revenue

A Marketer’s Perspective Using Machine Learning, AI and Data Sciences to Drive More Revenue

Wouldn’t it be great to be able to connect all your marketing activities to their impact on sales revenue? Wouldn’t it be great to remove the guesswork from putting your strategic plans together?

Agenda:

7:30am – 8:00am Registration/Networking

8:00am – 9:00am Presentation/Q&A

Speaker: Guy R. Powell

Mr. Powell spent much of his career helping marketers drive strategic advantage through a clear focus on the customer supported by best in class analytics. Whether it’s consumer-packaged goods, high-tech, financial services or any other industry his strategic marketing expertise can be used as a guide for all marketers to make better decisions to deliver more revenue and profit from their marketing actions. He recently completed his latest book Marketing Machine: The Secret History of the Future of Marketing (www.MarketingMachine.Marketing)

Mr. Powell is President and Founder of ProRelevant (http://www.ProRelevant.com), a company specializing in delivering critical advanced analytics software and consulting for major, global brands to help them improve their revenues, profits, brand and share. The company has offices in Atlanta, GA, Charlotte, NC, Singapore and Bangalore, India

Cancellation Policy

Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.

Visitor Directions/Parking Instructions:
Parking is complimentary. Upon entering Alliance Center Drive, proceed to Two Alliance Center, the second glass building on the left. At the far end of Alliance Center Drive, enter the Two Alliance Center parking deck using the entrance on the left. The event will take place in the Conference Center on Level P4. Parking validations will NOT be valid for the Three Alliance Center parking deck.

Northbound
Interstate I-85 North to GA Highway 400 North (signs for Buckhead/Cumming) and exit at Lenox Road. Turn right at Lenox Rd, and right again at the first traffic light, into the driveway of One and Two Alliance Centers. Two Alliance is the last building on the left, and parking is adjacent on the right.

Southbound
Take GA Highway 400 South to the Lenox Rd exit, turn left on Lenox and right at the first traffic light, into the driveway of One and Two Alliance Centers. Two Alliance is the last building on the left and parking is adjacent on the right.