AMA Atlanta: Marketing 101: What’s Next in 2020?

Marketing 101: What’s Next in 2020?

2020 will be here before we know it. As most organizations begin planning and budgeting for the upcoming year, learn how you and your brand can stay ahead of your competitors and start the next year stronger, and better prepared than ever before.

Learn from our expert panelists as they provide insights into what we should all expect in the marketing world come 2020.

Haley Malgieri, Sr. Strategist, Nebo Agency, Moderator
Tim Hernquist, Associate Director, Product Marketing & Training, Carrier Corporation
Bennett Travers, Senior Communications Planner, Edelman
Steve Denker, Sr. Director of Marketing, Turner Classic Movies

While it seemed like the marketing industry and technology accelerated significantly in 2019, we marketers are also left with the constant pressure to do more for consumers with limited data. From this discussion, you’ll receive key takeaways preparing you for what’s to come next year and help you build a thriving marketing plan in 2020.

Agenda:

7:30am – 8:00am Registration/Networking

8:00am – 9:00am Presentation/Q&A

Speakers:

Haley Malgieri, Sr. Strategist, Nebo Agency, Moderator

Haley Malgieri is a brand and marketing strategist who uses research insights to help brands clarify their vision, define approaches that connect with audiences and realize desired growth.

Haley has experience developing strategies with agencies big and small — from a five-person brand consulting firm to full-service agencies with 150+ employees. She also spent time at The Home Depot overseeing digital content development for an in-house brand. Haley has worked with clients in a variety of verticals, including Bosch Rexroth, Coca-Cola, Fifth Group Restaurants, Greenway Health, and Serenbe residential community.

She is currently a Senior Account Planner at Nebo.

Tim Hernquist, Associate Director, Product Marketing & Training, Carrier Corporation

Tim Hernquist is an international marketing expert for businesses in B2B and B2C technology segments. Through his resourceful and commercially focused strategies, problem-solving skills and collaborative leadership, he is here to inspire you to connect consumers to unique value propositions and experiences. His passion for these connections has created authentic value for global brands such as Sony and Carrier through major initiatives with big names like Habitat for Humanity, Michael Jackson and the Foo Fighters. And when he is not marketing the most efficient air conditioning you can buy, you can find the backyard pizza chef slinging pizzas with his kids.

Bennett Travers, Senior Communications Planner, Edelman

As a Senior Communications Planner in Edelman’s Digital practice, Bennett specializes in researching the ever-evolving consumer and digital media landscapes. She regularly taps into insights about what is happening now and next at the intersection of strategy, content, and culture. For clients, this includes POVs, personas, digital customer journey maps, and insights that feed into creative, earned, social and paid media campaigns. Bennett has worked with clients across many industries, including Finance, Insurance, Casual Dining, Theme Park, Home Improvement, Health and more.

Steve Denker, Sr. Director of Marketing, Turner Classic Movies

As the Senior Director of Marketing for Turner Classic Movies (TCM), Steve Denker is responsible for the marketing and social media strategy, planning, allocation and campaign management across all channels. Steve led the marketing for FilmStruck, WarnerMedia’s first movie streaming service featuring independent, foreign, art-house and classic films. Prior to joining WarnerMedia, he was a Principal Marketing and Media Consultant at TopRight Partners, and the Co-founder of Beach.com. Steve began his marketing career in Atlanta at The Coca-Cola Company.

Visitor Directions/Parking Instructions:

Cancellation Policy:
Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.