AMA Atlanta: Marketing 101: Optimizing Paid Social and Paid Search

Marketing 101: Optimizing Paid Social and Paid Search

Roughly 6 in 10 Gen Z (18-23) shoppers say they discover products via social media. In the era of the #socialconsumer, experiences with brands are driven through active engagement on social media platforms. Join AMA Atlanta on Feb 6th to gain expert insights navigating the benefits of Paid Social Media and Paid Search Advertising. Hear directly from several of Atlanta’s largest consumer brand digital marketing experts on topics such as reaching your target demo, the right balance, timing, ROI, reporting, creative, and much more.

Jamie Turner, SIXTY Company – Moderator
Heather Broscious, Brand Director, RaceTrac
Liz Leek, Senior Digital Coordinator, Gas South

This event is free for active AMA Atlanta members.

Agenda:

7:30am – 8:00am Registration/Networking

8:00am – 9:00am Presentation/Q&A

Speakers:

Jamie Turner, SIXTY Company (Moderator)

Jamie Turner is a preeminent visionary on how we fit into the digital world. As an internationally recognized authority, author, and advisor, Jamie (along with Tony Robbins, Ariana Huffington, and Richard Branson) was honored with the Socialnomics “Top Keynote Speaker” award. His roster of market leaders includes powerhouses such as The Coca-Cola Company, AT&T, Microsoft, Verizon, SAP, T-Mobile, and Holiday Inn.

Heather Broscious, Brand Director, RaceTrac

Born and raised in Atlanta, Heather’s had a passion for marketing and leadership since she was in high school. After graduating from the University of Georgia, she began her career in account management at advertising agencies, where she created compelling marketing campaigns for a variety of clients. Heather transitioned to several Atlanta-based companies, working on product innovation and launch planning at Newell Brands and Cox Communications. She now serves as RaceTrac’s Brand Director, where she leads and develops the Brand, Promotions, and Market Research teams. She stewards the company’s brand strategy and guidelines in addition to integrated advertising plans, digital media strategy, promotions, and research initiatives.

Liz Leek, Senior Digital Coordinator, Gas South

Liz graduated in 2014 from Georgia Gwinnett College with her bachelor in Business Marketing. She loves psychology, and wanted to find a field where should could marry business and psychology together.
Liz is the Senior Digital Coordinator at Gas South. Prior to Gas South, she worked in several marketing agencies as a Senior Digital Marketing Manager managing a wide range of accounts. She is an experienced Digital Marketing Strategist with a demonstrated history of working in the information technology and services industry. Skilled in Search Engine Optimization (SEO), Project Management, eCommerce, Digital Marketing and Content Management she takes a very strategic approach to all social media efforts at Gas South. On a personal level, she lives in West Midtown with her boyfriend and their 1-year-old rescue puppy Roux.

Visitor Directions/Parking Instructions:

Complimentary Valet Parking is located behind the 1545 Peachtree Pointe building. Invesco Parking garage is also accessible from W. Peachtree St. NE (adjacent to our space) where you will find Steelcase Reserved spots on your left.

From the Northeast(85): Take I-85 south to the 10th/14th/17th St. exit. Follow signs to 17th St. exit. At the traffic light, turn left onto the 17th St. bridge. Go to the second traffic light turn left onto West Peachtree St. Move to the right lane of West Peachtree, which dead-ends at a traffic light before crossing Peachtree St. Turn left on Peachtree St. We are located on the corner of Peachtree and Beverly.

From the Northwest(I-75): Take I-75 south to the 10th/14th/16th St. exit. Follow the signs to 14th St. exit. Turn left. Go through one traffic light (Spring St) before turning left onto West Peachtree St. Merge into the right lane of West Peachtree, which dead-ends at a traffic light before merging onto Peachtree St. Merge on Peachtree St. We are located on the corner of Peachtree and Beverly.

From the South: Take I-75 or I-85 north to the 17th St. exit and turn right on 17th Street. Go through one traffic light (Spring St.) before turning left on West Peachtree St. Merge into the right lane of West Peachtree, which dead-ends at a traffic light before merging onto Peachtree St. Merge on Peachtree St., We are located on the corner of Peachtree and Beverly.

From the East: Take I-20 west to the I-75/I-85 north exit. Proceed north on I-75/I-85 to the 17th St. exit and turn right on 17th St. Go through one traffic light (Spring St) before turning left on West Peachtree St. Move to the right lane of West Peachtree, which dead ends at a traffic light before merging onto Peachtree St. Merge on Peachtree St. We are located on the corner of Peachtree and Beverly.

From the West: Take I-20 east to I-75/I-85 north exit. Proceed north on I-75/I-85 to the 17th St. exit and turn right on 17th St. Go through one traffic light (Spring St) before turning left on West Peachtree St. Move to the right lane of West Peachtree, which dead ends at a traffic light before merging onto Peachtree Street. Merge onto Peachtree St., We are located on the corner of Peachtree and Beverly.

Cancellation Policy:
Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.