AMA Atlanta: January 2018 Signature Luncheon

January Luncheon: SunTrust: The Journey to an Iconic American Brand

What distinguishes iconic brands from the everyday, run-of-the-mill brands? Icons are instantly recognizable and shape popular culture. Few brands have cracked the code, but those that have represent something more than the products or services they sell and enjoy widespread loyalty. SunTrust Banks has embarked on the journey to build an iconic brand with a bold take on what financial institutions should provide for consumers. Joli Murtha, Director of Media and Optimizations at SunTrust Banks will share how the financial institution clearly defined its purpose to guide business decisions and transformed its marketing on its journey to achieve iconic brand status.

You’ll learn how to:
• Define and guide better brand business decisions
• Transform your marketing strategy to achieve iconic brand status
• Take your brand to the next level through widespread loyalty

Walk-in registrations will be available the morning of the event at Maggiano’s Buckhead.

Speaker:

Joli Murtha, Director, Media and Optimizations, SunTrust

Agenda:

11:00am – 11:50am New Member Orientation (optional)

11:00am – 11:50am Networking/Registration

11:50am – 1:00pm Lunch and Presentation

Follow AMA Atlanta on Facebook, Twitter, LinkedInand Instagram.

@AMAAtlanta

#AMAATL

Parking: Maggiano’s has a parking garage which is complimentary. It is located in the back of the restaurant. When you enter you will get a ticket and Maggiano’s concierge will provide a voucher to you.Please note when parking in the garage you MUST use the stairs and elevators on the south side (to your right if you are in the garage looking out towards Maggiano’s) in order to access the correct exit to enter the venue. Valet parking is also available for lunch at $2 per car. Finally, there is also parking lot that is adjacent to Maggiano’s which offers paid public parking at $7(not owned by Maggiano’s).

Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.