AMA Atlanta: Innovation Marketing SIG

Ready for Takeoff: Navigating Today’s Emerging Martech Solutions

In today’s competitive marketing environment, it’s impossible for marketers to not feel the pressures of keeping up with the latest trends and updates. It often feels that technology is outpacing our ability to effectively utilize the tools and resources at hand. Solutions such as Artificial Intelligence (AI), Voice 2 Ads, Internet of Things (IoT) and Augmented Reality (AR) are the buzz words filling up our hallways, but do we really know how to effectively implement and manage a campaign that utilizes these tools.

Join us for an evening panel where we’ll hear from Jason Brett, Principal Offering Manager at IBM Watson Marketing, John Buzzell, President at You Are Here and VR AR Association, Atlanta and Tod Szewczyk, VP, Director of Emerging Technology and Innovation at Leo Burnett, Chicago. The evening will be moderated by Nicole Jones, Global Innovation Leader at Delta Air Lines. The group will provide insights on how you can effectively embrace the ongoing changes happening within today’s marketing landscape and develop successful campaigns that utilize the newest innovative marketing solutions.

Agenda:

6:00pm – 7:00pm Check-in/Happy Hour

7:00pm – 8:00pm Panel Discussion

8:00pm – 8:30pm Q&A

Panelists:

Nicole Jones, Global Innovation Leader at Delta Air Lines (Moderator)

Nicole Jones is the Global Innovation Leader for Delta Air Lines.  In this role, Nicole oversees The Hangar, Delta’s global innovation center.  Her team explores innovation and ideas that harness research, design and technology to improve Delta’s customer experience and operational performance.  Nicole joined Delta in 2012 as General Manager of Delta Sky Media™, where she established and managed Delta’s global media publishing platform and launched the industry-leading Delta Studio™ in-flight entertainment platform.  Throughout her tenure with Delta, she has played an instrumental role in leading marketing initiatives that drove revenue growth, elevated digital customer experiences, increased digital customer acquisition and drove increased customer engagement. Prior to joining Delta, Nicole held positions with Turner Broadcasting, Macy’s Systems and Technology, and PricewaterhouseCoopers LLP. Nicole holds a Bachelor of Science degree from Spelman College in Atlanta and a MBA from Goizueta Business School (Emory University).

Jason Brett, Offering Management Director, Watson Marketing

Jason Brett is the Offering Management Director for IBM Watson Marketing’s Personalized Marketing SaaS portfolio where he focuses on bringing revolutionary marketing technology products to the world. He has over 2 decades of experience in marketing technology and is a leader in product management with a passion for marketing innovation. Prior to joining IBM via the Silverpop acquisition, Jason served as a product manager for AT&T and was the founder of SiteTamer, an early SaaS web content management and email management startup. He currently serves on the Product Management Society board for the Technology Association of Georgia, is the founder of ProductCamp 4 Atlanta and is President and Chairman of Play Me Again Pianos, a Georgia non-profit charity. Jason is a graduate of the University of Arkansas at Little Rock.

John Buzzell, President at You Are Here and VR AR Association, Atlanta

John Buzzell is an award-winning veteran of the digital industry, and president of “You Are Here Labs,” a leading immersive technology partner that helps agencies, brands and companies market and train with Augmented Reality & VR. Clients include AT&T, Porsche, Cartoon Network, the NBA, Carnival Cruise Lines and NBC Sports. Buzzell is also co-chair of the VR/AR Association’s Marketing Industry Committee Atlanta chapter president.

Tod Szewczyk, VP, Director of Emerging Technology and Innovation at Leo Burnett, Chicago

As VP, Director of Emerging Technology and Digital Strategy at Leo Burnett, Tod helps bring new platforms, partners and ways of working into the agency. He provides insight and best practices to successfully integrate new technologies into marketing initiatives that create immersive and engaging brand experiences. Tod has led the agency’s development of the proprietary Leovative content 5 platform, founded Arc’s Retail Innovation Lab and Leo Burnett’s new technology Lab along with producing FutureShop/Leovative expo events. In addition, he also leads the agencies’ strategic partnership with Google. Tod’s writing has been published on the Chicago Ideas website under the “Future Today” series, in the Chicago Tribune and through Leo Burnett’s Leo Scope program. With a background in production, strategy and innovation across myriad categories for the past 15 years, he now works to make sure emerging technology is applied in practical and strategic ways on campaigns with some of the world’s largest brands. Tod earned his BA from Columbia College Chicago.

Parking: Free parking is available at the venue.

Pre-Registered Visitor Instructions: Visitors that RSVP/purchase tickets by 6pm on October 8 will only need to provide the attendant with their names. They will then be checked off the list and allowed entrance.

Day-of Ticket Buyers Visitor Instructions: Visitors that do not purchase tickets before 6pm on October 8 (including those who wish to purchase at the door) will be required to provide their names and ID. Attendants will then have to scan the ID before allowing entrance.

Cancellation Policy:  Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.