AMA Atlanta: Innovation Marketing Luncheon: Brand Transformation in a Disrupted World

To compete in today’s ever-competitive market and stay relevant among consumers, many brands are transforming their image, positioning and offerings. We’re seeking brands and speakers that are stepping out of their comfort zone and into an ecosystem of change. The brands and speakers that will be represented are those that have realized that innovative transformation is necessary for continued growth and success. We’ll provide attendees with advice on how brands can use innovation to transform the way consumers interact with their products and offerings, and we’ll leave them with examples of how brands are executing these initiatives to find lasting success.

Agenda:

11:00am – 12:00pm Networking/Registration Check-in

12:00pm – 1:00pm Panel Discussion/Q&A

Panelists:

Scot Safon, CMO, UP tv (Moderator)

Scot Safon serves as the Chief Marketing Officer at UPtv, where he supervises teams charged with branding, promotion, strategic communications, creative services and digital marketing for the national cable network and all of its platforms. He has previously held positions as the Chief Marketing Officer of CNN Worldwide, the CMO of The Weather Channel and the head of Marketing at TNT, where he supervised marketing and promotion of the network’s Original Movies and Series, NASCAR, WCW and all consumer and trade marketing. Currently, in addition to his work at UP, he is a marketing and media strategy consultant working with a range of blue-chip clients that include Motor Trend, IBM, Ford and Airbnb. Safon headed the team that won the very first National Emmy Award for Marketing and Promotion (for CNN’s GODS WARRIORS), was nominated for that honor 4 other times. He was named the 2014 Corporate Marketer of the Year by the American Marketing Association’s Atlanta Chapter. He received his BA from the University of Virginia and his MBA from Cornell University.

Seth Freeman, Chief Marketing Officer, Buffalo Wild Wings

Seth Freeman serves as Chief Marketing Officer of Buffalo Wild Wings, the largest sports bar brand in the United States with more than 1,200 restaurants. Buffalo Wild Wings is part of the Inspire Brands family of restaurants. As CMO, Seth leads all brand experience, culinary, media, advertising and digital efforts.

Prior to Buffalo Wild Wings, Freeman was with Intercontinental Hotels Group, where he worked across several brands within the mainstream portfolio, leading high-profile guest experience and design initiatives, partnering with franchisee across over 2,000 locations to drive growth, and overseeing award-winning marketing campaigns for Holiday Inn Express. Most recently, he was the Head of Global Brand & Commercial Performance for Holiday Inn.

Previously, Freeman was a Senior Brand Manager at The Coca-Cola Company, where he led end-to-end brand stewardship for Gold Peak Tea and sponsorship integrations with NASCAR and FIFA World Cup for the Coke brand.

Freeman is a husband and father, and proud alumnus of Howard University, where he received a Bachelor of Business Administration degree in Marketing. He also received an MBA from the J. Mack Robinson College of Business at Georgia State University.

Devin Barnwell, Executive Director, Morgan Stanley

Devin Barnwell is an Executive Director of Morgan Stanley. Ms. Barnwell joined Morgan Stanley in 2001 (predecessor Lend Lease Real Estate Investments), where she is an asset manager in the firm’s real estate investing practice overseeing the Southeast and Texas. Ms. Barnwell currently oversees 10.7M square feet of Industrial product, 4M sf of Self-Storage facilities, 1M square feet of Retail investments and 287 units of Multi-family product totaling over $2.6Bn in gross asset value. Amongst her career highlights are the lease-up and sale of Terminus 200, a Class-A office building in Atlanta, GA; the acquisition, renovation and sale of 3,100 garden-style multifamily units in the Carolinas and Virginia that significantly exceeded underwriting over an 18 month hold; development of over 6M square feet of industrial product in the Southeast and Texas; the redevelopment of several retail holdings on Lincoln Road in Miami Beach and the ongoing repositioning of Atlantic Station in Atlanta, GA. In 2018, Ms. Barnwell completed 59 individual lease transactions for 2.1M square feet and $108M of total consideration. Ms. Barnwell completed her BBA at the University of Georgia’s Terry College of Business and her MS and MBA in Real Estate at Georgia State University’s J. Mack Robinson College of Business. She is an active member of various real estate organizations including NAIOP, ICSC, and Women Lead at Georgia State University.

Jason Ippen, VP Integrated Brand Building, Georgia Pacific

Jason Ippen is the Vice President of Integrated Brand Building at Georgia Pacific (GP). Jason has been with GP since 2009 in roles across innovation, marketing and general management. In his current role, Jason leads the marketing teams for the consumer portfolio of brands, including Vanity Fair® napkins, Dixie® plates, Brawny® & Sparkle® paper towels and Angel Soft® & Quilted Northern® bath tissue. Jason is focused on driving the value of GP brands by building deeper emotional connections with consumers through more personalized messaging, enhanced story-telling and purpose-driven campaign platforms. Prior to joining GP, Jason worked in global brand strategy and innovation for GSK Consumer Healthcare. Jason has a BA in History from Colgate University and an MBA from Columbia Business School.

Cancellation Policy

Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.

Visitor/Parking Instructions:

Parking is available in the Atlantic Station Parking Garage. The first 2 hours are free so please keep your parking tickets to have them validated. The closest garage parking is the Green Publix parking area, and stairwell number 5. There is also a valet option right next to the restaurant, but will not be validated.