AMA Atlanta: How Top CMOs Build Stronger Brands and Teams During Crisis

Strong marketing is built through practice and honed through challenge. Please join Jeff Hilimire, CEO of Dragon Army and Author of “The Crisis Turnaround,” as he shares easy-to-follow business strategies to lead your team and sharpen your brand through difficulty.

He will be joined by leading CMOs for a discussion about practicable, actionable marketing tactics to help set your business up for success. Key topics to be covered include:

• Positioning your brand for strength, even in the most challenging environment
• Developing crisis management strategies and tactics
• Leading your team effectively (even while working remotely)

Whether you’re the CEO of a global enterprise or a team leader at a mid-sized company—the impactful lessons in this session will help you thrive even during times of crisis and be stronger for it.

Event Schedule:

12:00-12:45 pm: Panel Discussion

12:45-1:15 pm: Live Q&A session

*The zoom link will be sent closer to the event date to the email address used when registering.

Speakers:

Jeff Hilmire, CEO of Dragon Army, Author of The Crisis Turnaround

Jeff Hilimire is an accomplished entrepreneur who has launched multiple successful for-profit and nonprofit organizations, and who has successfully sold two companies. His current business, Dragon Army, is one of the fastest-growing digital agencies in the nation. Over the course of 20 years, Jeff has applied his knowledge of entrepreneurship and innovation to help guide leaders from some of the most well-known global brands to mobilize growth using an entrepreneurial mentality. He is also the co-founder of 48in48, a global nonprofit that produces hackathon events to build 48 nonprofit websites in 48 hours.

When Jeff isn’t running Dragon Army, mentoring, or volunteering at 48in48, he is working hard as the founder of Ripples of Hope, a collection of for-profit and nonprofit organizations focused on business as a force for good in the world. Jeff is also an accomplished author, and his books, The 5-Day Turnaround & The Crisis Turnaround, are a reflection of his drive and personal purpose to have an outsized, positive impact on the world.

Seth J. Freeman, Chief Marketing Officer, Buffalo Wild Wings

Seth is an insight-led, possibilities-driven brand leader with a passion for growing brands, leading teams, and creating cool stuff. Throughout his career as a brand steward leading strategy, innovation, and integrated marketing campaigns, he has turned around underperforming brands, captured market share, and improved customer satisfaction.

As Chief Marketing Officer of Buffalo Wild Wings – a $3.9 billion business with more than 1,250 locations – he reversed declining sales trends, restoring growth and captured market share. As part of the turnaround, he oversaw development of award-winning menu innovation and optimized the dine in / digital guest experience, which significantly improved customer satisfaction scores for quality and value.

Jo Ann Herold, Chief Marketing Office, Honeybaked Ham

Jo Ann is a purpose-driven executive and brings more than 25 years of marketing experience. She has a long track-record of delivering financial results and award-winning marketing programs that build sales and profitability for iconic brands in the B2B and B2C space. Jo Ann is currently serving as the CMO of The Honey Baked Ham Company. Formerly, she was the Chief Marketing Officer for Interface, Inc., where she globalized the marketing team and brought forth a highly effective, integrated marketing approach resulting in five consecutive quarters of record financial performance. Prior to Interface, she was Vice President of Brand Marketing and Public Relations at Arby’s Restaurant Group resulting in a brand turnaround and 13 quarters of same sale growth. Prior to Arby’s, she spent 16 years at HoneyBaked Ham, where she served as Vice President of Marketing and then Chief Marketing Officer. She also has owned her own marketing firm where she worked with Tropical Smoothie Café, Intercontinental Hotels Group and others.

Jill Thomas, Chief Marketing Officer, PGA Tour Superstore

Goldie Taylor, Chief Marketing Officer, Morehouse School of Medicine

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