AMA Atlanta | How Multinational Marketers Build Local Relevance

Global brands come with global budgets, global customers and global challenges. Whether it is for 22 states in the US, or 22 Countries across EMEA & APAC, modern technologies & strategies make it possible to scale campaigns to dozens or hundreds of different communities easier than ever before. But while ChatGPT might be able to help translate languages for you, it will be much harder to gather insight about what life is like in Lisbon, Portugal. At this AMA event, we will hear from some of Atlanta’s largest brands on how they both use technology, partner with local team members to slice their budgets, craft local stories, and report on ROI across regions in 2023.

Agenda:

5:30 pm – 6:30 pm Networking/Registration Check-in

6:30 pm – 7:30 pm Panel Discussion/Q&A

Panelists

Tonya O’Connell | Head of Global Creative Services, IHG Hotels & Resorts

Kevin Keith | CMO, Edible Brands

Anna Webb | Vice President of Global Marketing, Interface

Reshma Shah (Moderator) | Professor in the Practice of Marketing, Emory University