AMA Atlanta: Giving Marketers The Remote: Advanced Entertainment Advertising Strategies

Entertainment companies are planning to forge new paths as some predict we are entering an “attention recession” and screen fatigue where consumers will spend more time outside than in front of their screens. We will be engaging entertainment brands to determine how they are pivoting around programming, content accessibility and advertiser opportunities to keep viewers and marketers engaged.

*The zoom link will be sent closer to the event date to the email address used when registering.

Speakers:

Peter Scott | VP of Emerging Media & Innovation, WarnerMedia

Pete is head of Innovation of Emerging Media for Warner Media working closely with ATT on their 5G and Edge compute initiatives, as well US sports betting, creating the modern-day newsroom and NCAA’s Name, Image and Likeness legislation that will go into effect later in 2021. In this role, Scott advises internal brands on the effectiveness of emerging media, innovation, and audience intelligence across the entire Turner Sports portfolio. Additionally, he is helping to lead the charge on remote production, sports betting, Name Image and Likeness ( NIL), first-party data collection and Next Generation viewing experiences across the Turner Sports portfolio; NHL, NBA, MLB and March Madness.

In 2014, Pete partnered with Coca Cola, and eventually Mercedes to establish a technology incubator in Tel Avi called the Bridge/Builder program. The program finds the best Israeli technology companies in Artificial Intelligence, VR/AR, Ad-tech, data, video and Blockchain. The program has been a great success by providing value to the Bridge/Builder companies and validation for those technology start-ups to be purchase.

Scott earned his Bachelor of Arts degree in film and television, with a minor in business, from Boston University.

Michael Cooper | Head of Media & Entertainment Sales, Effectv (a Comcast Company)

Michael Cooper is the head of media and entertainment sales at Effectv, the advertising sales division of Comcast Cable. In this role, he leads the overall strategy and execution of the media and entertainment vertical for the company and is responsible for all sales of Effectv’s audience-based solutions to its programming, studio, streaming and gaming partners.

A seasoned sales executive with more than 25 years of experience in business development, network marketing, partnerships and distribution growth, Michael joined Effectv in 2019 from Fox Networks Group. At Fox Networks Group, he was vice president, distribution marketing and responsible for managing partnership marketing strategies and promotions for more than 30 networks at Fox. His career also includes sales, marketing and business development positions at TruTv (formerly Court TV), the Los Angeles Times and Thomson Reuters.

Michael was recently selected as a member of Comcast’s National People and Culture Committee. He is also a former member of the Board of Directors for NAMIC (National Association for Multi-ethnicity in Communications) and a member of WICT (Women in Cable Telecommunications).

He earned a Master of Business Administration in business administration from the Marshall School of Business at the University of Southern California and a Bachelor of Science in business management from Rutgers University, the State University of New Jersey. He lives in southern California with family.

Tree McGlown | Co-Founder and Chief Revenue Officer, SideQik

Tree is the Chief Revenue Officer at Sideqik (recently acquired by Engine Media) where he is responsible for leading revenue and strategy. In addition to his duties at Sideqik/ Engine Media, he is the co-founder/ General Partner at Kelmhurst Capital. In this role, he is focused on investing in technology companies that solve ‘limits to growth’ problems. He also is a partner at Boxcar Ventures where he invests in the next generation of media and consumer businesses such as Ghost Gaming.

Passionate about mentorship, Tree sits on the Board of Trustees for Atlanta Youth Academy and the Board of KillerSpin (premier global table tennis brand).

Throughout his career, Tree has been instrumental in the sourcing and negotiation of brands that are shaping culture including Coca-Cola, ViacomCBS, Lululemon, Havas, Riot Games, Universal Music, and StockX to name a few.

Tree is a graduate of the University of Georgia with a BA in Speech Communication.