AMA Atlanta: Flexibility, Fluidity & Innovation in Sports Marketing

Coming out of 2019, there was a lot to look forward to in Atlanta sports with five professional sports teams including the Atlanta United having been named at the Sports Business Awards as “Sports Team of the Year” and Mercedes-Benz Stadium having won “Sports Facility of the Year” along with the renovation of State Farm Arena, the growth of Truist Park and The Battery, and the exciting young talent being put on the field/court for the Braves and Hawks. In Deloitte’s fifth Sports Industry Outlook, Pete Giorgio closed his introduction with “Buckle up—2020 promises to another fast-paced year of thrills, controversies, and surprises throughout the sports industry.” The introduction was in reference to a year ahead with the Summer Olympics, the rise in women’s’ sports, legalized sports betting, and other trend predictions for 2020.

Just a few short months later when COVID-19 first started to have a widespread impact in the United States, there was the underlying question if professional sports would be a possibility at all in 2020. Controversies and surprises were accurate, but more around schedules, fan attendance, and athlete health screening protocols. The year has had an overlaying theme where it is necessary for the business, marketers, and athletes to allow for flexibility, fluidity, and to be more innovative in 2020. Come hear some of Atlanta’s top professional sports marketers talk about surviving and thriving in 2021.

*The zoom link will be sent closer to the event date to the email address used when registering.

Speakers:

Joe Koufman (Moderator) | CEO, Setup

Adam Zimmerman, SVP of Marketing, Atlanta Braves

Melissa M. Proctor, EVP and CMO, Atlanta Hawks & State Farm Arena

Morgan Shaw Parker, VP/CMO, AMB Sports + Entertainment (Atlanta Falcons and Mercedes-Benz Stadium)