AMA Atlanta: February Signature Luncheon: Consumer Trends and Truths: How Marketers can Master Engagement and Build Passionate Fans

Overview:

How are streaming media companies able to allow their users to shape their experiences while driving brand loyalty?  Join the conversation to learn how Pandora, the world’s most powerful music discovery platform, leverages robust data to create powerful and engaging experiences for its nearly 80 million active listeners. Our innovative guest will discuss macro trends around consumers of today, the importance of knowing who your audience is, where and how they connect with your brand, and how you can leverage the power of music to captivate the attention of future fans.

Speaker:
Heidi Browning Pearson, SVP of Strategic Solutions, Pandora – @Heidi_Golightly

Bio:

Heidi Browning is the senior vice president of strategic solutions at Pandora, where her team’s mission is to create meaningful connections between bands, brands and fans through the passion point of music.

Recently recognized as one of the top “Women in Music” by Billboard, Heidi Browning has over 22 years of experience leading, learning and delivering business results. She has a unique mix of client, agency and consumer tech expertise, which fuels her ability to spot marketing trends and develop solutions that meet the needs of consumers, agencies and marketers. Through the integration of research, strategy, creative and technology, Heidi’s team develops immersive and measurable marketing experiences for Fortune 500 clients.

Prior to Pandora, Heidi served as the executive vice president, global digital officer at Universal McCann where she focused on the evolution of the agency’s global digital media practice and launched their social media unit, Rally@UM. Heidi is known as an early and passionate pioneer in digital, mobile and social marketing and continues to drive thought leadership and innovation within the industry.

Heidi holds a B.A. from the University of Colorado, Boulder in International Relations and she currently resides in San Francisco. Outside of work, Heidi is an avid CrossFitter and enjoys spending time on the beach with her dog Kona. Her favorite Pandora stations are: Beastie Boys, Matisyahu, Massive Attack and Gary Clark Jr.

Agenda:
11:00am – 12:00pm Networking/Registration
12:00pm – 1:00pm Lunch and Presentation