AMA Atlanta: February 2018 Signature Luncheon

February Luncheon: Customer Behavior and Your Company’s Financial Health

Using public customer data, there is a new way to evaluate the financial health of a company. The investment community is taking notice, which has important implications for marketers.

Daniel McCarthy, assistant professor of marketing at Emory University’s Goizueta Business School, will discuss his award-winning new way of valuing corporations from the “bottom up” by leveraging the four main components of customer behavior: the acquisition of customers over time, how long those customers remain with the firm, how many orders they place while they are alive, and how much they spend on each of those orders. These behaviors, which are traditionally under the purview of the marketing department, can now be explicitly linked to a company’s expected stock price, creating new opportunities and responsibilities for marketers.

Among the companies studied with the methodology are Blue Apron, HelloFresh, Overstock and Wayfair. Join us and see what has captivated The Wall Street Journal, Fortune Magazine, Business Insider, Barron’s, Investor’s Business Daily, as well as a host of international media outlets.

Walk-in registrations will be available the morning of the event at Maggiano’s Buckhead.

Speaker:

Daniel McCarthy, Assistant Professor of Marketing, Emory University’s Goizueta Business School

Daniel McCarthy completed his PhD in statistics at the University of Pennsylvania’s Wharton School in 2017. McCarthy is an assistant professor of marketing at Emory University’s Goizueta Business School, and he is also the cofounder and chief statistician of Zodiac, a predictive customer analytics platform. McCarthy’s primary areas of research include Bayesian models, computational methods, customer lifetime value, and the marketing-finance interface. His articles have been published in leading journals, including the Journal of Marketing, the Journal of the American Statistical Association: Theory and Methods, Statistica Sinica, and the Annals of Applied Statistics. His work has also been featured in media outlets such as the Wall Street Journal, Fortune, Barron’s, CBS, Slate, Business Insider, and The Motley Fool.

Agenda:

11:00am – 11:50am New Member Orientation (optional)

11:00am – 11:50am Networking/Registration

11:50am – 1:00pm Lunch and Presentation

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Parking: Maggiano’s has a parking garage which is complimentary. It is located in the back of the restaurant. When you enter you will get a ticket and Maggiano’s concierge will provide a voucher to you.Please note when parking in the garage you MUST use the stairs and elevators on the south side (to your right if you are in the garage looking out towards Maggiano’s) in order to access the correct exit to enter the venue. Valet parking is also available for lunch at $2 per car. Finally, there is also parking lot that is adjacent to Maggiano’s which offers paid public parking at $7(not owned by Maggiano’s).

Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.