AMA Atlanta: Entertainment SIG Event: Branding With Star Power

In an increasingly competitive world, celebrity endorsements, appearances and partnerships have become a go-to marketing strategy for brands, large and small, to break through the noise. From entertainment, music and sports personalities to the emerging generation of YouTube celebrities, learn more about why this trend is growing, what are the best practices to embrace and avoid and how brands are leveraging star power to attract and retain consumers.

Schedule:

6:00pm to 6:30pm reception
6:30pm to 8:00pm event
Panelists:

Marta Cyhan, Chief Marketing Officer, MAC Presents 

For over 20 years, Marta balanced her entrepreneurial spirit, creativity and natural leadership to strengthen both brand value and unique experiences between iconic Fortune 500 Companies. Brands such as the Kellogg Company, The Disney Company, Pixar, Sony, NASCAR, USOC, Microsoft, McDonalds’s, and Avon, to just name a few. Now Marta brings her “unique beat” to MAC Presents to showcase its differentiated offerings from exclusive relationships with artists and brands to providing unique experiential activations by using cutting edge social, digital and video media tools to set the stage for “amplified memorable event experiences”.

Melissa Proctor, Chief Marketing Officer, Atlanta Hawks and Philips Arena

As CMO, Proctor oversees the day-to-day operations of the club’s marketing teams, including Marketing Integrations & Operations, Digital & Content Marketing, and Advertising, Promotions & Direct Response. She also provides strategy for the organization, works closely with executive leadership and shares oversight of the Brand Communications team.

John Shumate, Director of Marketing, PepsiCo

John Shumate is currently a Director of Marketing for the Pepsi Beverages Company a division of PepsiCo. Shumate leads the strategic marketing agenda for PepsiCo beverages portfolio focusing on Pepsi, Mtn. Dew, Gatorade, Lipton, Aquafina, Starbucks and emerging beverage brands. His scope encompasses defining revenue targets, conceptualizing consumer engagement initiatives, and directing his marketing team.

Bo Heiner, Senior Vice President, Octagon Consulting

For more than 20 years, Bo Heiner has worked in the sponsorship marketing industry working with agencies, sponsors and television rightsholders.

Bo’s background provides a unique perspective on sponsorship integration having managed a Fortune 500 corporate sponsorship organization, consulted with several major corporate sponsors and provided marketing and promotions for sports television programming.

A Senior Vice President in Octagon’s Marketing division, Bo heads the Octagon Atlanta account team providing day-to-day management of relationships with The Home Depot, Equifax and Sony.

Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.