AMA Atlanta – Entertainment Marketing SIG: The Future of TV: Do Millennials Hold the Remote?

Overview:

There’s a good chance that you rarely watch network television today, and – if you do – you’re increasingly likely to watch days later on a DVR, on a streaming service, or on your laptop or mobile device. Younger consumers are in control — and catering to their viewing habits means delivering what they want, on any screen they want, with as few interruptions as possible. The network television audience is still enormous, but that audience is shrinking rapidly — especially in the demographics advertisers most care about.

If you’re a network, an advertiser or, most importantly, a viewer at home, what does the future of TV look like for you? Join the AMA Atlanta Entertainment Marketing SIG and a panel of thought leaders from influential brands, TV networks, streaming services and cable companies for an insightful discussion as we learn how they’re evolving their TV business models to prepare for an exciting, disruptive and uncharted future.

Agenda:
6:00pm – 6:30pm Networking/Registration
6:30pm – 8:00pm Panel Discussion

Moderator:

Peter Scott, Vice President Emerging Media, Turner Sports

Panelists:

– Mark Greatrex, Chief Marketing & Sales Officer, COX Communications
– Peter Naylor, SVP Advertising Sales, Hulu
– Michael Ouweleen, CMO, Cartoon Network

Bios:

Pete Scott is vice president of emerging media for Turner Sports. In this role, Scott oversees digital operations and technology for delivery for the entire Turner Sports digital portfolio that includes Bleacher Report, TNT OverTime on NBA.com, TNT RaceBuddy and PGA.com’s PGA Championship Live. In addition, Scott oversees the company’s strategic partnership with Yahoo! Sports.

Prior to his current role, Scott was the executive director of digital partnerships for Turner Sports where he managed Turner’s digital rights for NASCAR.COM, NBA.com, PGA.com and PGATOUR.COM, as well as broadband channels TNT OverTime on NBA.com and TBS Hot Corner on MLB.com. In this role, Scott managed the day-to-day programming of interactive content on each of the sites, which includes live streaming coverage, widgets and downloads, interactive TV and wireless platforms.

Scott joined Turner Sports’ new media team in 2001, where he aided in developing NASCAR.com into one of the leading sports league Web sites on the Internet and diversifying Turner’s unique new media portfolio.

Additionally, he helped to create a digital media team with diverse expertise that has attracted attention from other professional leagues and their peers throughout the digital media industry. His unique hybrid background of TV and digital platforms has helped Turner Sports develop into a leader in the digital sports business.

Prior to joining Turner, Scott served as a senior video producer for FoxSports.com where he produced and directed the first live college football game streamed online. Before Fox, he served as a senior production manager of remote operations for Turner Sports, coordinating logistics for the production of NBA, NFL and MLB telecasts on TNT and TBS. Scott also spent six years as an editor and cameraman at CNN, covering such major events as the war in Bosnia and the U.S. invasion of Haiti.

Scott earned his Bachelor of Arts degree in film and television, with a minor in business, from Boston University.

Mark Greatrex is executive vice president, chief marketing and sales officer for Cox Communications. In this role, Mark is responsible for overseeing the company’s residential sales and marketing activities across the enterprise. In addition to overseeing the Cox brand, product marketing and promotions, pricing and all sales channels throughout the 18 states where we operate, Mark also works closely with our Strategy, Product and Technology teams to ensure greater alignment between our product offerings and speed to market to enhance the customer experience.

Mark was recently elected as Chair for CTAM and will serve in this role for two years.

Greatrex has more than 25 years leading national sales and marketing teams and elevating world-class brands in a competitive market. Prior roles include senior vice president of Global Still Beverages at The Coca-Cola Company; executive vice president of Brand Marketing at America Online (AOL) where he was responsible for marketing AOL’s broadband and dial-up Internet access services across a portfolio of ISP brands. He began his marketing career at Unilever PLC in 1984 and held general management and marketing roles of increasing responsibility during his 16-year international career with the company; culminating with his promotion to vice president and general manager of Lipton Tea’s US operations.

Greatrex holds a Bachelor’s Degree in Economics from the London School of Economics and a Master’s of Business Administration from New York University’s Leonard Stern Business School

Peter Naylor is the SVP of Advertising Sales at Hulu where he oversees the company’s advertising sales and sales operations functions.  Prior to Hulu, Naylor was an EVP of Digital Media Sales for NBCUniversal (NBCU) where, during his tenure, he ran digital sales for NBCU’s entertainment, news and sports digital properties.  Prior to his time at NBCU, Naylor served as the SVP of Sales for the iVillage Properties, which was acquired by NBCU in May 2006.  Before joining iVillage, he served as VP of Sales for Terra Lycos.  He started is internet sales career at Wired Digital.  In the advertising community, Naylor served as the Chairman of the Board of the Internet Advertising Bureau (IAB) in 2012 and sat on the board for over ten years.  Naylor also served as Treasurer for the Online Publishers Association from 2011 to 2013 and sat on the board for over ten years.  Naylor is the recipient of the 2015 ASPY Industry Luminary Award and the 2014 ad:tech Industry Achievement award.  Currently, Naylor is the founding chairman for the IAB’s Video Center of Excellence.

Michael Ouweleen is chief marketing officer for Turner Broadcasting System’s Cartoon Network, Adult Swim and Boomerang. One of the brand’s key creative drivers for the last 17 years, Ouweleen provides the overall creative direction and strategic leadership to all areas of marketing, on-air, trade and sponsorship partnerships that support the three networks and all of its ancillary businesses, including digital, gaming, ad sales and consumer products. He is based in Atlanta and reports to Christina Miller, president and general manager who oversees the portfolio of media properties.

Previously, Ouweleen served as senior vice president and executive director for Cartoon Network’s Creative Group, where he oversaw and directed the development of creative materials for Cartoon Network’s off-channel needs, including print advertising, show launch kits, sales materials, PR materials, premiums and event environments. He also supervised all on-air promotions, program franchise packaging and sponsored promotions for both Cartoon Network and Boomerang. Additionally, he managed the development of on-air spots for the networks’ multiple licensed promotion partners.

Ouweleen began his career with Cartoon Network in 1996 as associate creative director of the on-air department. Within six months, he was promoted to vice president and creative director. In this capacity, he served as the primary writer/producer of on-air short-form material aimed at establishing Cartoon Network’s distinctive brand identity, winning multiple industry awards for his team’s creative accomplishments. Ouweleen was also a key member of the small team that championed and launched Adult Swim. While serving as Creative Director for the new block of programming, he also co-created, co-executive produced and co-wrote one of the first Adult Swim original series, Harvey Birdman, Attorney at Law.

His accomplishments brought both networks significant industry and pop culture buzz, and got Ouweleen named to Entertainment Weekly’s creative “It List” for the year 2000.

In 2003, as SVP of development and programming, Ouweleen oversaw the creation of such animated hits as Ben 10, Chowder and The Marvelous Misadventures of Flapjack, as well as the network’s first live-action adaptation of a network property, Ben 10: Race Against Time.

Prior to joining Cartoon Network, Ouweleen worked in advertising in New York and on several animated projects. He graduated magna cum laude from Georgetown University with a major in both English and Theology.
Cartoon Network (CartoonNetwork.com) is regularly the #1 U.S. television network in prime among boys 6-11 & 9-14. Currently seen in over 98 million U.S. homes and 194 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. In addition to Emmy-winning original programming and industry-leading digital apps and online games, Cartoon Network embraces key social issues affecting families with solution-oriented initiatives such as Stop Bullying: Speak Up and the Move It Movement.

Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.’s network offering original and acquired animated and live-action series for young adults. Airing nightly from 8 p.m. to 6 a.m. (ET/PT), Adult Swim is basic cable’s #1 network among persons 18-34 and 18-49, and is seen in 98 million U.S. homes.
Boomerang is TBS, Inc.’s 24-hour cable/satellite network offering the best in classic animated entertainment. In partnership with Cartoon Network, the service boasts 75 percent unduplicated programming and is available to cable/satellite operators and their customers in Spanish. Boomerang’s official Web site is located at http://Boomerang.CartoonNetwork.com.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.