AMA Atlanta | Don’t Sleep on GenZzzz

Join us for another lively AMA Atlanta program, where we delve into the dynamic world of Gen Z. As the most diverse and digitally savvy generation, Gen Z wields an impressive $143 billion in spending power and represents a formidable force in shaping future market trends. But how do brands connect with an audience that is famously resistant to traditional marketing tactics?

Event Highlights:

• Networking Opportunity: Mingle with your fellow Atlanta-based marketers, exchange ideas, and build connections that can help elevate your marketing strategies.
• Expert Panel Discussion: Featuring top marketing minds from Papa Johns, Spotify, PrizePicks and Overtime. Our panelists will share their unique experiences and strategies for authentically connecting with Gen Z, from personalized digital interactions to purpose-driven brand initiatives.
• Q&A Session: An opportunity for attendees to engage directly with our panelists, ask questions, and gain insights tailored to their specific marketing challenges.

Agenda:

5:30pm – 6:30pm Networking/Registration Check-in

6:30pm – 7:30pm Panel Discussion/Q&A