AMA Atlanta: Brand Journalism: The New Face of Corporate Communications

How some of Atlanta’s biggest companies are using brand newsrooms and storytelling platforms to drive earned media, build corporate trust, spark sales and more.

Panel Discussion:

Jay Moye, Global Editor-In-Chief, Coca-Cola, Moderator

Ashley Callahan, Content Strategy & PR Manager, Chick-fil-A

Betsy Talton, Director, Corporate Communications, Delta Air Lines

Kim Atkinson, Director, Content Marketing, IHG Hotels Group

James Rowe, Content and Creative Development, UPS

Agenda:

11:00am – 12:00pm New Member Orientation (optional)

11:00am – 12:00pm Networking/Registration

12:00pm – 1:00pm Lunch and Presentation

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Parking:  Complimentary parking is located in the Hyatt parking deck. When pulling onto Summit Boulevard, the hotel will be on the left.  Drive past the Villa Christina and Hyatt awnings and the parking deck entrance will be on the left.

If the Hyatt parking deck is full, the valet team will direct cars to overflow parking located on the 2nd level of the Verizon 2002 building across the street. Vouchers will then be available at registration and will comp the cost of overflow parking.

Cancellation Policy:  Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.