AMA Atlanta BKV Social Series: SweetWater Brewery – Reconnecting With Your Roots

Overview:

SweetWater Brewery exploded out of Atlanta to become one of the nation’s 15 largest craft breweries, but along the way its perception at home has been steadily eroded by the emergence of new breweries, organizational restructuring and a constantly shifting craft beer community.

Through a targeted local social media campaign, SweetWater sought to reconnect with disenchanted fans and bolster its reputation as a staple in both the craft beer and Atlanta communities. Come hear how they did it!

Agenda:

7:30am –  8:00am Networking

8:00am – 9:00am Panel Discussion

Speaker:

Brian Diggelmann,  Social & Digital Media Manager, SweetWater Brewery – @diggs

Bio:  After brief stints in journalism and traditional PR, Brian found his calling in digital marketing when he realized he could get paid to Photoshop pro wrestlers into product shots. His work in growth brands and start-up concepts has led him to specialize in no/low-budget campaigns, RTM and guerilla marketing.

He currently oversees all digital and social media at SweetWater Brewery in Atlanta.