AMA Atlanta: BKV Social Series Presents: Content Collision

In a shifting marketing landscape where the lines are blurring between media publishers, TV networks, social networks and true content creators, Sprite piloted a new approach to sit in the cross hairs of the overlap. Sprite brought together 2 TV networks, 4 media publishers, 3 social networks and 3 agencies in a physical space in Manhattan called The Sprite Corner to become a social content publishing engine targeting teens through the places, spaces, and people that influence their lives and ambitions.

Agenda:
7:30am –  8:00am Networking
8:00am – 9:00am Panel Discussion

Speaker: Courtney Crimmins, Coca-Cola North America, Director, Connections Planning

Courtney joined Coca-Cola NA to establish the digital strategy practice in Shared Media – where our Brands meets our Customers. During her three years at Coke, her purview has grown. She now leads the Connections Planning team for the Flavors Portfolio which includes Sprite, Fanta, Mello Yello, Surge, Seagrams, and Barqs. She is responsible for the CCNA business partnership with Facebook and Cross-Portfolio strategy assessments within the Connections team. Courtney came to Coca-Cola after 12 years of advertising agency experience where she lead digital and business growth strategies on both Global and NA accounts including Match.com, Neutrogena, Aveeno, Korres, Chevy, AT&T, JCP Re-Launch, and GSK.

Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.