Overview:
Native & Paid Social is one of the hottest topics in digital media, and advertisers and publishers are taking notice. Social-native, including Facebook News Feed ads and promoted tweets on Twitter, will draw a majority of native ad revenue between 2013 and 2018. Social and native display ad spending is predicted to top $17 billion in 2016. As a digital marketer, are you ahead or behind in the trend? Are you harnessing all the incredible opportunities with paid placements in rapidly growing social platforms like Instagram and Pinterest for your brand or clients? Hear from several industry experts including Pinterest, Sharethrough and Salesforce (Social.com) as they share with us Best in Class work and trends to look for in the coming year.
Agenda:
7:30am – 8:00am Networking
8:00am – 9:00am Panel Discussion
Moderator:
Ashley Reed, Director of Social Media, BKV
Panelists:
Cary Franklin, Senior Account Executive, Social.com
Frank Maguire, Sales Director, Sharethrough
Allen King, Partner Manager, Pinterest