AMA Atlanta: BKV Series Webinar – Sharing Space – How NASA Makes Space Exploration a Personal Journey for Everyone

Remember when the public had to watch Walter Cronkite and the evening news to learn what NASA was doing? Yeah, neither do we. Today, technology allows you to connect and collaborate with NASA and astronauts directly from space. The agency has transformed the way it tells its story to the public by expanding its digital footprint. With more than 500 accounts that reach over 79 million people across 13 different social media platforms, NASA is able to consistently communicate the agency’s mission and engage with followers from around the world.

The presentation shares NASA’s best practices and proven success tactics to implement and effectively use social media to build a strong community, rally public support, impact public perception and gather input to influence decision making.

This session will explore:

• The art of packaging content to inspire and engage an audience
• Strategies for taking the online experience offline, giving your followers an in-person experience
• How to engage with influencers and encourage user generated content to help tell your story
• Best practices for effectively organizing and managing multiple social media account users in your organization
• How to transform into a digital communications organization and foster employee buy-in
• Successful NASA campaigns that have skyrocketed the agency’s social media presence

SPEAKER: John Yembrick, NASA’s Social Media Manager

John Yembrick is NASA’s social media manager and an agency spokesperson. He has over 15 years of experience in communications, focusing on social media development and execution, news media relations, marketing, event planning, crisis communications, video, web, public speaking and partnership building.

As social media manager, John uses emerging communications technologies to help advance NASA’s outreach activities and reach new audiences. He leads NASA’s vast social media team across the agency’s field centers, projects and programs. Additionally, he manages NASA’s social media activities, including the primary flagship NASA Twitter, Facebook, Instagram and Google+ accounts and in-person NASA Socials events throughout the agency. He oversees NASA’s 490+ social media accounts across 12 different platforms. He led the agency’s first Google+ Hangout with the International Space Station and NASA’s first launch Tweetups.

Previously, John was the director of strategic communications for NASA’s Ames Research Center in California’s Silicon Valley.

Webinar log-in instructions will be emailed to participants the day before the webinar.