AMA Atlanta | B2C Strategies for B2B Brands

Why do we keep B2B and B2C in silos like they are the “Church & State” of Marketing & Advertising? All too often our industry seems to put consumer brand strategies on a pedestal, and relegate B2B to its own silo. Snap back to reality where human beings are the shoppers, influencers and decision makers in all of these purchase decisions – and our fragmented + niche media landscape is allowing us to reach both buyers in similar ways. This event will be moderated by one of Atlanta’s most well-connected B2B marketers, Lauren Patrick, and will showcase how these titans of industry have become household names through mainstream platforms & tactics. We’ll sit down with marketing leaders at Delta Airlines, Cox Automotive and G2 and unpack how tactics like Influencers, Event Activations & Paid Social work to build value for some of the biggest brands in the business world.

Agenda:

2:30pm – 3:30pm Networking/Registration Check-in

3:30pm – 4:30pm Panel Discussion/Q&A

Location:

MailChimp

405 North Angier Avenue NE

Atlanta, GA 30308