AMA Atlanta April 2015 Signature Luncheon: Winning in the Moment – Real Time Content Marketing

Speaker:  Stacy Minero, Head of Content Planning

Overview:

Stacy will share how brands can elevate their content strategy through best in class content and driving strategic discovery of ideas.  In this session, you will hear what Twitter is doing to create content to reach the “always on consumer” .  Learn how they are connecting with consumers through platform agnostic content with efficient and scalable strategies.

Speaker Bio:

Stacy Minero is seasoned strategist with 16 years of experience helping best in class brands maximize their efforts in content and communication.  At Twitter Stacy leads The Planning Studio which helps marketers build insight driven content strategies to drive brand and business value.  Her team runs close to one hundred studio sessions a year focused on helping brands win the moment on Twitter.

She previously led the content strategy practice at Mindshare where she helped create a systematic approach to content from development to paid distribution. From 2007 to 2012 Stacy led Communication Planning for American Express with a focus on consumer insights and creative media ideas.  Earlier in her career Stacy worked as a Strategic Planner on P&G, Coca-Cola and Hershey.

In 2013 Stacy was named by AdWeek as a Media All Star and was a recipient of 212 NYC’s thought leadership award for 2014.