Although we as marketers now live in an era of the “Zero TV Household”, this doesn’t mean people aren’t watching and consuming more content than ever before. It does point to a fragmentation of our coveted audiences. Join us as we hear from Jennifer Van Fossen, Head of Industry, Film Studios and Entertainment at Google/YouTube as she speaks to how we can reach our desired consumers better than ever.
Jennifer will speak to how some of the best brands today are using video–as a helpful tool, to tell stories and build brands and truly engage in more meaningful dialogues than ever before.
Agenda:
7:30am – 8:00am Networking
8:00am – 9:00am Panel Discussion