AMA Atlanta: AMA Marketing Series: Marketing Automation 101

AMA Atlanta’s Marketing 101 Series offers free marketing training for AMA Atlanta members from top industry experts. From paid media, to SEO, programmatic buying, video marketing and off-line marketing strategies and more, our Marketing 101 events offer a comprehensive overview of today’s in-demand marketing strategies. Non-AMA members can also attend with a registration fee.

Join us on Tuesday, January 30th for Marketing Automation 101. Topics to be covered include: the history and evolution of marketing automation, platform options and considerations, integrations with your CRM and cross-channel planning, introduction to lead scoring, and the future of marketing automation. If you’d like to learn the basics of marketing automation, this is the class for you!

Agenda:

7:30am – 8:00am Registration/Networking

8:00am – 9:30am Class/Discussion

9:30am – 10:00am Q&A

Speakers:

Kristen Speagle, Director of Strategic Services,BrightWave

With a killer combination of agency, client and ESP experience, Kristen is a seasoned pro in many areas of digital marketing, allowing her to develop robust multi-channel strategies for our clients. But her primary love has always been email. She particularly enjoys leveraging complex data models and developing intricate testing strategies that deliver actionable results.

Before coming to BrightWave, Kristen led the Verizon Wireless CRM team at Moxie USA as Account Director. She also spent over 5 years at Silverpop gaining a deep understanding of email that allows her to develop unique and creative strategies to drive her clients’ goals.

Laura Thompson, Marketing Consultant, Helium Advisory & Senior Strategist, BrightWave

Laura manages a range of consulting-based digital marketing projects and also works as a Senior Strategist for BrightWave. She is responsible for program planning, thought leadership and optimization for clients across multiple verticals including financial services, hospitality and retail.

Laura’s background is focused in strategy and client service for traditional, digital and experiential agency and platform environments. Her strategic expertise includes significant marketing automation, behavioral targeting, eCRM strategy and digital activation. Before transitioning to a focus on strategy, she led BrightWave’s account team and managed clients including Equifax, UPS, SeaWorld, Mattress Firm and Del Monte. Her prior digital agency experience includes tenure at Engage, BKV, 360i as well as platform side program management for IBM (now Watson Campaign Automation).

Thank you to our sponsor, Highwoods Properties!

Cancellation Policy

Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.

Visitor/Parking Instructions:

Park on any level of the Two Alliance Center parking garage and take the parking elevators to P4, walk through double doors and you’ll see a sign for the meeting. Event is in rooms A, B, & C.