AMA Atlanta: AMA BKV Social Series: How to Crush Ten-Second Brand Stories

For the past year, Hooters has been perfecting its daily, multi-location model for telling brand stories on Snapchat—all under the leadership of Mike Beauchamp, Director of Digital for the restaurant chain. For the first time ever, we’ll get an exclusive look at how a team that’s spread across thousands of miles pulls together a fun, engaging Snapchat story every single day. Kevin Planovsky, co-founder of Hooters’ digital agency Vert, will host a fire-side chat with Mike. Caitlyn Efel, from Hooters of Kennesaw, will join them for an in-depth breakdown of everything from operational challenges to brand protection.

Agenda:

7:30am – 8:00am Networking

8:00am – 9:00am Panel Discussion

Speakers:

Mike Beauchamp, Director of Digital for Hooters Restaurants

Mike leads the digital marketing team at Hooters corporate office here in Atlanta, with direct responsibility for 200 locations around the country, and indirect accountability for another 150 U.S. and 85 international franchise locations. In his spare time, he likes to jump out of perfectly good airplanes, camp and hike in the mountains – any mountains, but especially Alaskan mountains – and dabble in landscape photography and filmmaking. He has a 5-year old son named Nikolas, a 10 year-old cat called Catdog, and a wife who, for the purpose of this bio, shall remain ageless. You can find him just about anywhere on the internet as @mbchp.

Caitlyn Efel, Hooters Snapchat Girl

Kevin Planovsky, Principal of Account Strategy for Vert Digital (Moderator)

As co-founder and Principal of Vert Digital, Kevin Planovsky leads the Account Strategy, Brand Strategy & Data Marketing Teams that fuel the thinking, insights & messaging for dozens of the agency’s clients & campaigns. He also serves on the board of UGA’s New Media Institute, an interdisciplinary program that Vert was borne out of over 9 years ago. When he’s not slinging digital marketing solutions for Fortune 1000 brands, his two adopted daughters, a snowboard, and his Corgi mutt named Fox to keep him busy! Follow along @kplanovsky.

Cancellation Policy

Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.

Visitor/Parking Instructions:

The Buckhead Club is located at 3344 Peachtree Road (Sovereign building), directly across the street from the Atlanta Financial Center. The Club is located on the 26th floor, accessed by the high-rise elevator bank – look for their logo! A self-park deck is accessible at all times from Peachtree Road, Piedmont Road (via Tower Place Dr. NE) and the Lenox Loop.