AMA Atlanta: AMA ATLANTA February 2015 Signature Luncheon: Millennials in the Workplace

Moderator:
Scot Safon, Chief Marketing Officer – The Weather Channel

Panelists:
Carolyn Baird, Global Research Leader – IBM
Bob Van Rossum, President – MarketPro
Valerie Vargas, VP of Advertising – AT&T
Emily Binder, Director of Marketing – Budget

This esteemed panel will discuss and debate the findings from IBM’s Global Study on Millennials in the Workplace from the perspectives of a recruiter, a brand marketer, and a Millennial.

Millennials are the future of business. In the next three to five years, they will represent 50 percent of the US workforce and will wield increasingly more influence over organizations’ work environments, leadership styles, and corporate culture. As digital natives, this generation brings vital capabilities to the workplace at precisely the time many companies are going through their own digital transformation. But how different, really, are Millennial employees from their older colleagues?