AMA Atlanta: AJC Digital Series Presents: The Search Evolution

The Search Evolution

The new reality is your search strategy needs to evolve. With voice search, image search, shopping and the latest and greatest updates from AdWords, it is important to recognize what you need to be doing today and what you need to be preparing for tomorrow.

During this breakfast, we’ll discuss how top marketers are navigating the challenges of attribution and individualized marketing in an increasingly privacy-sensitive world.

Agenda:

7:30am – 8:00am Networking/Registration Check-in

8:00am – 9:00am Presentation

Speakers:

Nancy Miller, Media Director, Zenith

Nancy Miller has over 10 years of experience managing and optimizing both paid and organic search campaigns across a variety of verticals including CPG, banking, travel, QSR, healthcare, and home goods. Most recently Nancy has led the strategic search efforts for J.M. Smucker’s line of pet food brands as part of Zenith Media – Part of Publicis Media. Previously lead paid search strategy for Baskin-Robbins, TIAA Bank, AdventHealth, American Standard, and Costa Rica Tourism. Her extensive experience in both SEM and technical SEO, as well as her background in web development, uniquely position her to create and implement search strategies that capitalize on and play to the strengths of both sides of the search spectrum

Brian Ussery, Director of SEO, Publicis Sapient

Brian Ussery is the Director of SEO at Publicis Sapient in Atlanta, GA. He is recognized in the SEO industry as a technical and strategic expert as well as a leading authority on Google related topics. Brian is a Google Product Expert and has answered questions in the webmaster help forum for 10 years. As a trusted partner, Brian regularly connects with Google to stay up to date on the latest products and features.

Benjamin Rudolph, President & CEO, Relevance Advisor

Benjamin Rudolph is the President & CEO of Relevance Advisors, an interactive advertising agency based in Atlanta which specializes in digital marketing for e-commerce companies. He is a Past President and Co-Founder of the Search Engine Marketing Professional Organization’s (SEMPO) Atlanta chapter. He is also a volunteer for the Ovarian Cancer Research Alliance, for which he started the Ovarian Cycle Tampa fundraising event. Benjamin is a Cum Laude graduate of Princeton University with a Bachelor of Arts degree in Psychology, and he received his MBA in Marketing from the Goizueta Business School at Emory University.

Parking: Visitors should enter the Cox Enterprises Campus via the Visitor Parking Garage at the Peachtree Dunwoody entrance and check-in with the guard at the gatehouse. Visitors coming from 285 and 400 South will find the entrance on the right and 400 North will find the entrance on the left. Upon confirmation you are with the AMA Digital Breakfast, the guard will direct you where you can park.

Once parked, follow signs to 6305 and follow signs for the AMA Atlanta event or ask the information center for the Governor’s Hall A.

Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.