AMA Atlanta: AJC Digital Series Presents: Succeeding at Digital Marketing Measurement & Attribution in the age of GDPR/CCPA

Marketing technology continues to evolve to support the goal of reaching individuals with highly targeted ads and ultimately, one to one conversation. However, public awareness and concern over online privacy often runs counter to these efforts. Specifically, the lack of a unified approach to online user identification presents obstacles for two critical areas: Marketing, or Multi-Touch Attribution, and identity-based Display Remarketing. Legislation such as GDPR and CCPA has had widespread impact to the landscape for both areas, making it difficult for independent organizations to compete against Google and Facebook, with their unmatched quantity of known / logged-in users.

During this breakfast, we’ll discuss how top marketers are navigating the challenges of Attribution and individualized marketing in an increasingly privacy-sensitive world.

Agenda:

7:30am – 8:00am Networking/Registration Check-in

8:00am – 9:00am Presentation

Speakers:

Lachlan Brown, Owner, Stradyx Inc. (Moderator)

Hagan Ochsner , Senior Customer Acquisition Manager, Spanx

Matthew Kim, Director, Paid Media, Carter’s | Oshkosh B’Gosh | Skip Hop

Michael Parnell, Manager, Multi-Touch Marketing Attribution & Analytics, The Home Depot

Rachel Sonenshine, SVP, National Advertising Partnerships, Cardlytics

Parking: Visitors should enter the Cox Enterprises Campus via the Visitor Parking Garage at the Peachtree Dunwoody entrance and check-in with the guard at the gatehouse. Visitors coming from 285 and 400 South will find the entrance on the right and 400 North will find the entrance on the left. Upon confirmation you are with the AMA Digital Breakfast, the guard will direct you where you can park.

Once parked, follow signs to 6305 and follow signs for the AMA Atlanta event or ask the information center for the Azalea/Dogwood Room

Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.