AMA Atlanta: AJC Digital Series Presents: Storytelling with Data: Data Visualization

Every customer interaction leaves a digital footprint that can be leveraged to develop a deeper understanding of the customer’s intent, motivations, behaviors and predict future interactions. In today’s day and age, we are often so inundated with big data, we lose sight of how to communicate the story the data is telling. Machine Learning allows marketers to capture & learn from this data and create actionable data points and insights that can be leveraged to create entirely new levels of understanding of your customers, personalization and optimization opportunities to exponentially increase the effectiveness of marketing campaigns

During this breakfast, we will discuss how to leverage data visualization as a part of your marketing strategy to help tell this story.