AMA Atlanta: AJC Digital Series Presents: The Power and Innovation of the Earned Brand

In today’s democratized, socialized and digitized environment, brands are only relevant if they (a) have something unique to say, and (b) a way of saying it that creates value. These brands come from a position of trust and earn their relevance.

The Edelman Brand Relationship Index—part of the Edelman Earned Brand 2016 watershed study of 13,000 consumers across 13 countries—illuminates an enormous opportunity for brands to build stronger consumer relationships. These committed consumers don’t just buy first; they stay loyal to, advocate for, and defend the brands they care about.

Join AMA Atlanta’s Digital SIG on Thursday, September 15 for it’s first installment of the AJC Digital Series breakfasts, The Power and Innovation of the Earned Brand.You will learn more about this important research, including:

• The seven characteristics of an earned brand
• How to earn brand relevance, versus demanding it
• The five stages of consumer relationships—and how to move through them

Room: 

Dayton Rooms B & C

Schedule:

7:30am – 8:00 am Registration & Networking
8:00am – 9:00am Panel Discussion

Speakers:

Alicia Thompson, APR,  General Manager Edelman

Alicia Thompson, APR has more than 20 years of experience developing and implementing marketing, corporate and crisis/issues management communications strategy and programs. She currently serves as General Manager of Edelman’s Atlanta office where she oversees the execution and integration of client programs. Prior to joining Edelman, Alicia served as VP of Corporate Communications & PR for Popeye’s Louisiana Kitchen.

Alicia serves on Board of Directors of the YWCA of Greater Atlanta, the Board of Advisors of The Plank Center and the College of Charleston Department of Communication Advisory Council.

Alicia holds a bachelor of arts in English from the University of North Carolina at Charlotte and a masters of arts in Speech Communications from the University of North Carolina at Greensboro. She is also Accredited in Public Relations (APR) – by the Public Relations Society of America’s Universal Accreditation Board.

Tonia Ries, Executive Director of Intellectual Property, Edelman 

Tonia E. Ries is Executive Director of intellectual property at Edelman, a role that includes stewardship of the Trust Barometer, now in its 16th year, the Earned Brand research into consumer relationships with brands, as well as the development of new research initiatives. She leads the firm’s global knowledge agenda across practices, geographies and clients, and acts as a catalyst for new thinking and discourse on business in a multi-stakeholder society. Tonia has more than 25 years of experience in marketing, research, strategy, conferences, and media. Most recently, she led Modern Media, an agency she founded in 2002 to help media companies and marketers innovate in a changing market. Shecreated and produced The Realtime Report and Conferences, focused on the business use of the social, mobile and realtime web, and she regularly speaks at industry events and has been quoted on the business impact of media transformation by news outlets such as The New York Times and NPR. You can follow Tonia on Twitter at twitter.com/tonia_ries.

Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.