AMA Atlanta: AJC Digital Series Presents: Navigating the Walled Garden with Google & Facebook

Navigating the Walled Garden with Google & Facebook

Want to maximize the impact of your digital media spend? Join us and learn how some brands and agencies are navigating the ever-evolving paid media landscape. We’ll discuss Google and Facebook media opportunities, which represent nearly 61% of all digital ad spending and are expected to maintain a larger part of the market share in the next few years.

Agenda:

7:30am – 8:00am Networking/Registration Check-in

8:00am – 9:00am Presentation

Speakers:

Katie Scott, Digital Strategy Director, Goodway Group (Moderator)

There is nothing greater than helping clients achieve awesome things. This has been true for every role Katie has stepped into, including Digital Strategy Director at Goodway Group. So, it’s no surprise that after a decade in media planning, she is still helping her brand partners stand out in the crowded ad arena — whether that’s sharing the latest trends in TV ad extensions, explaining the benefits of full-funnel retargeting, or strategizing a paid social media campaign.

Matthew Pritchard, Head of Industry, Travel, Southeast U.S, Google

Matthew Pritchard is a Head of Industry in Google’s Travel sector and the Co-Site Lead of Google Atlanta. He manages Google’s partnerships with Travel industry clients headquartered in the Southeast U.S. He is a 16 year Google veteran having started with the company in January 2004.

For many years at Google, Matthew consulted with Fortune 100 retailers on ways to grow their business. His retail clients included Walmart, The Home Depot, JCPenney, Lowe’s, Neiman Marcus, Office Depot, and many more.

Before Google, Matthew worked at Accenture Consulting in their Technology sector, working closely with BellSouth & Cingular Wireless. He has a B.A. in Public Policy Studies, Marketing & Political Science from Duke University where he was a Benjamin N. Duke Scholar and is based out of Google’s office in Atlanta, GA. Matthew is a native of Charleston, SC.

Phillip Cantilo, Client Partner | US Retail, Facebook

Phillip has been a part of Facebook’s Global Business Group for the past five years, working with a number of retail clients including Foot Locker, Under Armor and The Home Depot to drive business performance through the platform. Prior to his time at Facebook, Phillip spent the first twenty years of his career in a variety of marketing communications roles on the agency and client-side, across a broad range of verticals.

Most recently, Phillip was an SVP, Group Account Director at BBDO in Atlanta, looking after clients in the consumer technology and telecommunications space, including AT&T, HP and Dell. Prior to that, he oversaw U.S. Advertising at UPS, developing external communications for UPS’s full range of services, including the launch of their logistics consulting practice.

Phillip also spent several years at global agencies Lowe and J. Walter Thompson in NYC, working with a range of clients in the CPG, financial services, retail and healthcare verticals.

Phillip and his wife Joy live in Alpharetta, raising three teens and four pets. When he’s not sabotaging his daughters’ Tik Tok videos, he’s an avid tennis player and live music junkie.

Parking: Visitors should enter the Cox Enterprises Campus via the Visitor Parking Garage at the Peachtree Dunwoody entrance and check-in with the guard at the gatehouse. Visitors coming from 285 and 400 South will find the entrance on the right and 400 North will find the entrance on the left. Upon confirmation you are with the AMA Digital Breakfast, the guard will direct you where you can park.

Once parked, follow signs to 6305 and follow signs for the AMA Atlanta event or ask the information center for the Central Park 8 – AB room.

Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.