AMA Atlanta: AJC Digital Series Presents: Finding the Middle Ground of Data: Balancing Consumer and Marketer Expectations

In the era of “Big Brother” marketing, data collection has great scrutiny when it comes to its usage and customer privacy. Even with laws and regulations in place, marketers must ensure the data collection is not only within legal guidelines, but also used in ways that show trustworthiness and true value to consumers. In our AJC Digital Series, Finding the Middle Ground of Data: Balancing Consumer and Marketer Expectations, we will explore the philosophies of “helpful” and “deceptive” ways to collect data, the challenges brands and marketers face with data collection, and the most useful and tactful ways to use consumer data to benefit both marketers and consumers.

Schedule:

7:30am – 8:00am Registration & Networking

8:00am – 9:00am Speaker Presentation

Speakers:

Francis Lavelle, Senior VP, Analytics

Widely renowned as a “Guru” of Online Analytics, Francis has 20+ years of Leadership experience in Analytics working with some of the brightest decision makers and helping them achieve excellence. Francis heads the business development, delivery and team management for the Data and Analytics division of Softcrylic. Prior to Softcrylic, Francis worked with Discovery Communications as the Director for Analytics. He has implemented several self-running analytics center of excellence for leading organizations and put their investment in data to good use of informed decision making. Francis lives and works out of the Softcrylic Atlanta, Georgia office.

John Gardner, President, Luckie & Company

A visionary with more than 20 years of experience in digital marketing, John is an expert in strategy and business intelligence, combining a powerful blend of high-level analytic methodologies with battle-tested strategic implementation. John’s focus is to unify the worlds of BI, IT and marketing into cohesive, measurable, result-driving initiatives. He is an authority in the development of multidimensional relational databases and management of closed-loop analytics, including consumer segmentation, statistical modeling and interactive reporting, and has been the architect behind many award-winning multichannel marketing campaigns.

Tony Perri, CMO, Perri Marketing

This IT geek and musician eats, sleeps, and breathes technology marketing. Tony has been a strategic marketer, CRM specialist, analyst relations advocate, and business journalist for more than 20 years. He has spent most of his career working with independent software vendors justifying software to the Fortune 1000 in industries such as Banking/Finance, Healthcare/Insurance, Energy, Manufacturing, Retail/Hospitality and Technology.

Parking: Visitors should enter the Cox Enterprises Campus via the Visitor Parking Garage at the Peachtree Dunwoody entrance and check in with the guard at the gatehouse. Visitors coming from 285 and 400 South will find the entrance on the right and 400 North will find the entrance on the left. Upon confirmation you are with the AMA Digital Breakfast, the guard will direct you where you can park.

Once parked, follow signs to 6305 and follow signs for the AMA Atlanta event or ask the information center for the Azalea/Dogwood Room.

Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.