AMA Atlanta: AJC Digital Series Presents: Discover the Secrets of Marketing Beyond Customers

DISCOVER THE “SECRETS TO MARKETING BEYOND CUSTOMERS” WITH OUR PANEL OF INDUSTRY EXPERTS

Linking your internal and external brand with the customer journey

Are you leveraging your most valuable marketing tool? The very people who can make the brand come alive for your customers? Boom—it’s your employees. Join Kendra King, V.P. of Account Planning at Razorfish; Ivy Garcia, Sr. V.P. for Strategy and Content at Definition 6; and Karen Tate, Global Development and Change leader at Karen Tate Consulting—as our panel takes a lively deep dive into the critical nature of internal marketing and how it connects to the customer journey during a re-branding campaign. Plus, you’ll learn best practices for aligning these targets with the customer experience and pitfalls to avoid.

Schedule:

7:30am – 8:00am Registration & Networking

8:00am – 9:00am Panel Discussion

Speakers:

Kendra King, Vice President of Account Planning at Razorfish

As vice president of account planning at Razorfish, King serves as a member of the leadership and business development teams in the agency’s Atlanta hub, and is responsible for brand and communication strategy across major consumer brands in the agency’s East region. In her more than 20-year career, King has developed brand and media strategy with consumer insight at the core for leading companies such as Coca-Cola, Bridgestone, Russell Athletic and Kellogg’s.

Ivy Garcia, Senior Vice President for Strategy and Content, Definition 6 and co-founder of Brandfit Consulting

Ivy Garcia, SVP of Strategy and Content at Definition 6 and co-founder of Brandfit Consulting, and is an award-winning creative director and content strategist with a portfolio of results-driven engagement experiences for Coca-Cola, American Express, Johnson & Johnson, Newell Rubbermaid, HBO, Procter & Gamble, The United Way, and Newsweek Magazine. Ivy combines deep industry knowledge with intimate customer insights to form digital and social strategies that are relevant and effective.

Karen Tate, Global Organization Development and Change leader, Karen Tate Consulting

Karen Tate has 20 years of experience in developing and implementing strategic solutions in the areas of organization development, change management, leadership development, and talent management. Having worked as an internal consultant and leader at BCBSNC and QuintilesIMS, Karen uniquely understands the challenges facing business leaders in today’s constantly changing marketplace.

Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.

Parking: Visitors should enter the structure at the first Peachtree Dunwoody entrance and check in with the guard at the gatehouse.