AMA Atlanta: AJC Digital Series Presents: The Cadence of Great Experiences

Learn a framework for how to strategically deliver experiences in the variety of cadences needed to match the delta between business goals and customer needs

Today’s digital experiences are splintered between devices, channels, contexts and need-states along the customer journey. And they unfold over time. So designing great experiences requires making decisions about the devices and channels, with equal consideration for the frequency in which those experiences are delivered. This talk will introduce a framework for understanding and exploring the cadence of experiences throughout the ecosystems and channels they create, support and improve.

The talk will also address how to strategically deliver experiences in the variety of cadences needed to match the delta between business goals and customer needs. Our challenge as designers, strategists and marketers is to better understand timescales and cadence. And then use that understanding to:
• Identify the business, marketing and brand goals, aligning them to each channel, customer need state and context.
• Define the customer journey, the path that customers take, in terms of overall timescales.
• Understand the influence that cadence has on designing each digital touch point.

Schedule:

7:30am – 8:00am Registration & Networking

8:00am – 9:00am Panel Discussion

Speaker:

Michelle Berryman, FIDSA, Managing Director, Strategy & Innovation, LuquidHub, Inc.

Michelle is the Managing Director of Strategy & Innovation at LiquidHub. Her practice centers on guiding the vision and innovation efforts for digital customer experience with websites, social channels, e-commerce initiatives, software, portals and applications. Throughout her award-winning career, she has worked with brands like Coca-Cola, SAP, Kroger, Electrolux, Nike, Express and Hewlett-Packard, to build meaningful customer experiences across channels within the digital ecosystem and in the physical world.

Michelle is a Fellow in the Industrial Designers Society of America, has served as IDSA President and was recently named one of the 50 Most Influential Designers of the last 50 years by the membership. She serves on the boards for Good Design Australia and for the IxDA (Interaction Design Association). She has spoken and led workshops at conferences around the world, including Australia, Brazil, Chile, China, Hong Kong, Korea, Poland, Taiwan, Turkey, and the United States.

Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.

Parking: Visitors should enter the structure at the first Peachtree Dunwoody entrance and check in with the guard at the gatehouse.