AMA Atlanta: AJC Digital Series – Cricket Wireless: Building a Brand through Integrated Marketing

Over the last year Cricket Wireless, AT&T’s fighter brand, set a mission to not only gain market share but to transform the no-contract wireless industry. In this short time, Cricket has seen strong gains in brand awareness and consideration. Much of this success can be attributed to the creation and launch of a new brand entity including unique advertising, digital promotions, and activating the brand at the grassroots level. This “coordinated attack” is no coincidence. Hear from the team that is responsible for this innovative effort as they share how integrated marketing builds brands, increases customer engagement, and delivers results.

Agenda:

7:30am – 8:00am Networking & Registration

8:00am – 9:00am Panel Discussion

Panelists: 

Cindy Rozier, Executive Director, Brand, Advertising, Media, and Merchandising @ Cricket

Keith Schumann, Executive Director, Acquisition, Retention, and Analytics @ Cricket

Jeannie Weaver, Executive Director, Grassroots and Sponsorships @ Cricket

Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.

WHENThursday, February 25, 2016 from 7:30 AM to 9:00 AM (EST) – Add to CalendarWHERECox Enterprises, Dayton Room A – 6205 Peachtree Dunwoody Road, NE Atlanta, GA 30328 – View Map