AMA Atlanta: AJC Digital Series: AJC’s Incredible Story of Customer Engagement

Event Topic:  AJC’s Incredible Story of Customer Engagement

Overview: 

Did you know the AJC is one of the largest local media brands in the country, reaching more than 1.8mm Atlantans every week? The AJC has prioritized being accessible to a diverse, increasingly digital audience, reaching readers how, when, and where they want to be engaged. Whether via a push notification on a reader’s smart watch or relaxing with coffee and the newspaper on a Sunday morning, the AJC is taking an aggressive stance with its brand and audience approach, changing the way we think about the local “newspaper.” Here from AJC’s Mark Medici as he shares their success story, which includes a complete reimagination of CMG Newspaper’s consumer facing digital products (both free and paid) and reshaped go-to-market consumer pricing and messaging platforms.

Agenda:

7:30am –  8:00am Networking

8:00am – 9:00am Panel Discussion

Speaker:

Mark Medici, Senior Vice President of Audience & Group Lead, for Cox Newspapers at The Atlanta Journal-Constitution – @Medici1

Mark is the Senior Vice President of Audience and Group Lead for Cox Newspapers at The Atlanta Journal-Constitution. In this role Mark is responsible all aspects of print and digital audience growth and development and is leading “Project Janus” for Cox Newspapers. Project Janus is a newspaper wide digital initiative to hold on to the past while looking into the future.

Prior to joining Cox in December of 2011, Mark was previously at The Dallas Morning News and The Oregonian. While at The News, Mark executed The News’ aggressive consumer pricing strategy and consumer digital initiative. The latter launched in March of 2010.

Mark is a graduate of The University of Washington in Seattle and is a 2011 fellow of the Punch Sulzberger Program at Columbia University in New York.

Mark sits on the Newspaper Association of America’s ABC liaison committee and is a community outreach spokesperson for the United Way. Mark has been involved in the Publishing industry since birth – Mark’s Grandfather, Fred Stickel, retired – at the young age of 87 in 2008 – from The Oregonian where he had served as the Publisher since 1975.

Mark is married to Annalee and has two children – Eva and Blake.

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Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.