AMA ATL: Generation ADD: How Brands Can Create Content That Breaks Through

DESCRIPTION

November Signature Luncheon

With the rise of ad-blocking, mobile adoption, Netflix binging and cable unplugging it’s time for brands to fully embrace mobile video and content.

Our panel will discuss tricks and tips to keep brands and agencies ahead of this massive change in consumer behavior. The panel will answer your questions around:

How are brands creating content at scale?
How do platforms help move consumers sequentially through the purchase funnel on mobile?
Who does content the best and what can we learn from them?
How do brands budget for this type of production and how much media should be supported?

Moderator:

Chris Tuff, EVP, Director of Partnerships and Business Development, 22squared

Panel:

Nat Hampson, US Industry Manager – Retail, Facebook

Patrick Keane, President, Sharethrough

Robin Wheeler, Director of CPG Client Partnerships, Twitter

Agenda:

11:00am – 12:00pm New Member Orientation (optional)

11:00am – 12:00pm Networking/Registration

12:00pm – 1:00pm Lunch and Presentation

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@AMAAtlanta

#AMAATL

Parking:  Complimentary parking is located in the Hyatt parking deck. When pulling onto Summit Boulevard, the hotel will be on the left.  Drive past the Villa Christina and Hyatt awnings and the parking deck entrance will be on the left.

If the Hyatt parking deck is full, the valet team will direct cars to overflow parking located on the 2nd level of the Verizon 2002 building across the street. Vouchers will then be available at registration and will comp the cost of overflow parking.

Cancellation Policy:  Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.