AMA – AJC Digital Series: The Future of Media and Consumer Engagement

Overview:

The growth of the Internet, dynamic digital landscape, and the proliferation of consumer devices are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with audiences. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of marketing and media impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to create meaningful connections with consumers?  Amobee and Specific Media will share how advancements in data and marketing technology are empowering brands to increase engagement and amplify brand message and perception.

Agenda:

7:30am – 8:00am Networking
8:00am – 9:00am Panel Discussion

Panelists:

Daron Porter, Senior Sales Director, Amobee
Daron Porter is a seasoned digital marketing executive, with over 15 years of experience providing innovative marketing technology solutions to leading brands and agencies. As Senior Sales Director at Amobee, Daron is actively engaged in bringing Amobee’s patented Brand Intelligence technology and cross channel media activation platform to market, enabling brands to engage consumers with the greatest effectiveness and efficiency. Amobee Brand Intelligence provides a comprehensive understanding of audiences, brands, products, interests and competitive trends using real-time and historical data from across the web, social, mobile and video. Brands are able to activate on discoveries and insights in real time through Amobee’s cross channel and cross device platform. Daron graduated from University of Tennessee-Knoxville with a B.A. in Speech Communications, Business Administration.

Josh Hare, Vice President of Sales I Central & Southern US at Viant Inc. (Specific Media)
Josh Hare is a veteran of both online and traditional media. A University of Texas at Austin graduate with a Bachelor Degree in Advertising, Josh has worked with major ad agencies and brands such as Zales, Nissan, Cadillac, MARS Wrigley, McDonald’s, American Airlines and many others throughout his 15 year career.
In his current role for Viant (parent company for Specific Media), he oversees revenue and relationships with direct clients and agencies, helping them gain much deeper insights into the online and offline path of exposure and transactions of their customers. Utilizing a vast, first-party data-base and technology that delivers on true cross-device and cross-platform initiatives with real, data-driven results, Josh and his team provide greater transparency into the ROI of brand advertising investments. Through the Viant Ad Cloud and its People-Based identity targeting, brands can now map the Consumer Journey of their customers and directly link the impact of their digital programs to both e-commerce and actual in-store sales, answering the age-old question of: “what did I get for my money?”