Welcome to the World of Advanced TV

Innovation Series Presented by Nebo

When: Wednesday, February 26th from 6:00 pm to 8:30 pm

Where: Nebo, located at 1000 Marietta St. NW, Suite 270, Atlanta, GA 30318

The revolution of television media buying is upon us. The way people consume TV content has evolved drastically. But arguably, a larger shift is happening on the buy-side.

Welcome to the world of advanced TV. Today, we can buy linear TV in a digital manner. We can buy audiences and behaviors rather than a show or time slot. We can plan integrated campaigns that tie together offline and online channels. And with the rise of OTT and connected TV, the entire TV advertising landscape is changing — and fast. Video consumption has evolved from a viewer perspective, and the buy-side has been completely disrupted. These shifts have profound implications that go beyond the buys, impacting ad creation, interactive and cross-channel expectations, and even measurement.

Join us on Wednesday, February 26 to hear thought leaders discuss how the future of television advertising is evolving. In addition to the incredible lineup of speakers, there will be a variety of beers from Atlanta-based SweetWater Brewery, seasonal wines and delicious food from Hankook.

Speakers:

• Brett Westrum, National Director – Advanced Platforms at Effectv, a Comcast Company
• Jonathon McKenzie – Senior Director, Product, Performance Media, & Data Strategy at Warner Media
• Kevin Maloy – Director, Advanced TV Sales at Amobee
• Moderated by: Rashidi Barnett – Director, Emerging Opportunities at Nebo

** Sponsors with active contracts, who may be entitled to complimentary tickets, please contact Jess at jess@atlantaima.org.