AIMA: [Webinar] The Brand/Purpose Fit: Creating a Partnership That’s Authentic for Both Sides, Presented by Media Cause

Just because an issue or cause is top-of-mind in the media or pop culture consciousness doesn’t mean it’s always the right issue for your brand to align with. So how do you find one that is a good fit?

In the second webinar of our cause marketing series, we’ll dive into the heated conversation around brand purpose, how to make sure it rings true to both you and your audience, and what to look for when building partnerships with nonprofits to create meaningful impact for everyone involved.

Amy Small, VP/Creative + Brand, Media Cause

Amarena Diaz, Director of Digital Marketing & eCommerce (and unofficial champion of Cause Partnerships), Mizuno USA