AIMA: [Webinar] Cause Marketing 101: What it is, what it’s not and how to get it right, Presented by Media Cause

When Cause Marketing efforts are done well, they can drive long-term loyalty, affinity, conversation, and impact — for both your brand and the cause you’re supporting. But when the pendulum swings the other way, your good intent can easily turn into a “purpose washing” PR nightmare.

In the first webinar of our series, we’ll explore why “cause marketing” needs to be more than just marketing, the value of changing our success metrics from impressions to impact, and how to leverage the collective momentum of your customers (AND your employees) to strengthen your brand while also improving the world.