AIMA: Trademark Yourself! Define, Design and Deliver Your Personal Brand

Trademark Yourself!

Define, Design and Deliver Your Personal Brand

You work in Digital Marketing. Whether you acknowledge it or not, you have a personal brand and therefore, you can’t afford not to have a personal branding strategy. Before people even meet you they are hearing about you, researching you and sizing you up online. What do they find?

This Keynote event will show you how to define, design and deliver a powerful personal brand that will serve you online and in the flesh.

Definingyour personal brand is about specifically articulating who you are and what you do in a way that connects emotionally. Craft your “elevator pitch” to link your passion, purpose and experience in a way that is unique and meaningful.

You Will Learn:

• Why your personal brand matters
• The steps to discovering what your personal brand is about
• Discovering your passions and unique talents
• Exploring your personal skills and personality traits that can be your biggest assets
• Defining your personal brand in a powerful way

Designyour personal brand to stand out. Our industry is powered by networking so you must be clear, credible and memorable. Turn your personal brand into a powerful mission that others want to support and be a part of.

You Will Learn:

• The key elements of a powerful personal brand (online/offline)
• Adding credibility with proof points and points of difference
• Crafting a brand statement
• Turning your personal brand into a mission that inspires others

Deliveryour personal brand with care. We are growing up as an industry. Put care into your appearance to make a good first impression online and in person. Consider how your online reputation influences your personal brand sentiment.

People are searching for you, often before they even meet you. Create a powerful online personal brand that has the people you want to meet knocking down your door!

You Will Learn:

• How to monitor your online reputation or brand
• How to leverage social media tools to build a powerful online brand
• Best practices and how to prioritize your online brand building

Moderator:

Jennifer Osbon, CEO, MegaPlayer

Speakers:

Adam Naide, Executive Director Marketing – Social Media, Cox Communications

Teresa Caro, SVP Marketing, Atlanticus

Joe Koufman, CEO, Agency Sparks

This event would not be possible without our sponsors:

Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.