AIMA: The Future (or Exploration) of the Customer Journey for Digital Media

AIMA Presents a Panel Discussion on the Custom Journey:  Optimizing the digital experience from generating awareness through customer advocacy.

The customer journey is growing more complex and in many cases, multiple interactions are required in order for a brand to establish a confirmed connection with a consumer. Today’s consumers gather information through technical and personal research and through various devices across many marketing channels.   The future of marketing lies in a complete understanding of the customer journey and optimizing all digital touchpoints between a brand and the consumer.   Every digital media channel plays a different role in influencing the purchase decision and adding value to this journey.

Join our panel of experts as we discuss the role that social media, content marketing, display, search, email, CRM and online to offline attribution technologies play in providing valuable insights and optimization opportunities during each point of the customer journey. Learn to craft, share and ensure you’re providing the right message, at the right time, across the right device and through the right channel to increase your marketing performance and actionable insights.

Contributors:

TBD

Agenda:

11:30 – 12:00 – Lunch, Networking, Icebreaker
12:00 – 1:00 – Panel Discussion
1:00 – 1:30 –  Breakout Groups (Optional)

This event would not be possible without our sponsors:

Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.