AiMA: Omni-Channel Marketing in the Clouds – Near Reality or Pipe-Dream?

The enterprise marketing clouds have emerged with promises of omni-channel campaigns and 360 degree views of the customer. Is your marketing team, organizational chart and budgets prepared to transform from channels in silos to carefully orchestrated customer marketing? What role would your email marketing team play? What would need to change first?  What (or who) might your biggest obstacles or champions be within your organization?  This panel of marketers will bat around real-life stories of how organizations that have started adopting an omni-channel approach to their marketing infrastructure and campaign planning.

Moderator: Jay Jhun, IBM (@emailrocks), 2016 AIMA Vice President

Panel Speakers:

Harry Shah, Director, Email Marketing, Benchmark Brands
Justin Hipps, Director, Email Marketing Strategy & Analytics, HealthLink Dimensions

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Agenda

8am – 8:30 am  Networking

8:30 – 9:30 am  Panel Discussion

9:30 – 10:00 am  Add’l Networking