AIMA: Neuromarketing

More information coming soon!

Confirmed Speaker: Adriane B. Randolph, Ph.D. Executive Director of the BrainLab

Dr. Adriane B. Randolph is the Founder and Executive Director of the BrainLab and an Associate Professor of Information Systems in the Michael J. Coles College of Business at Kennesaw State University. She earned a Ph.D. in Business Administration from the Department of Computer Information Systems at Georgia State University and a B.S. in Systems Engineering with Distinction from the University of Virginia.

Dr. Randolph’s research focuses on brain-computer interface systems which allow for non-muscularly controlled assistive technologies and reflect varying human mental states. As director of the KSU BrainLab, she is working to discover impactful solutions for brain-computer interfaces by uncovering the underlying characteristics that affect users’ control. Other research interests include human-computer interaction, neuro-information systems, and process improvement.

Prior to academia, Dr. Randolph worked for Accenture implementing change management and human performance tools in the federal government sector in Washington, D.C.

Agenda

6:00 – 7:00 – Networking, Food, Drinks and interactive exhibits
7:00 – 8:00 – Panel Discussion and Q&A
8:00 – 9:00 – Additional Networking